Mellady Direct Marketing has moved into a new, state-of-the-art facility that will enable the California-based company to keep pace with the growing demand for its direct mail advertising services.

“The direct mail business is booming,” said company co-founder Jill Mellady. “We’re finding that, even though our high-tech digital and online marketing services are in high demand, our experience in direct mail advertising and direct mail marketing strategy is proving ever more valuable to our clients. It’s tried and true: Direct mail gets results, especially when you have expertise in crafting a message and putting it into the hands of a targeted audience.”

Mellady Direct Marketing for more than 30 years has specialized in delivering targeted marketing to clients. At first, the company’s services were exclusively focused on direct mail, and the company has since grown into a full-service direct marketing firm that provides services across a wide variety of media platforms. From the inception of a campaign through its creation — including copy writing, design, list targeting, printing and distribution — Mellady Direct is a full-service marketing firm that takes pride in delivering every message on target, on time.

“Even as we’ve grown and changed, we’ve seen that direct mail continues to deliver the greatest value for customers and an excellent return on the client’s marketing investment,” Mellady said. “We always advocate that businesses and organizations use all of the marketing tools that are appropriate to get their message out, whether it’s legacy media, social media or online advertising. Yet, even with all of the technology and tools that are available, direct mail still reigns supreme in terms of results, response rate and cost effectiveness.”

In moving to its new headquarters in the strategically located Valencia Industrial Center, Mellady Direct Marketing became the largest print and digital marketing firm in its region, and the new location enjoys close proximity to regional postal facilities and the highly desirable Los Angeles market.

“It couldn’t be a better place for us,” Mellady said. “It’s a great location, strategically, and we have the room we need to accommodate our newest state-of-the-art digital printing equipment, as well as our team of writers, designers and production specialists. We’ve found a great new home to continue providing our clients with top-notch direct mail advertising services and full-service marketing.