If you’re looking for a way to expand your business’s reach it might be the perfect time to engage an experienced direct mail marketing agency. With nearly 30 years of experience, Southern California-based Mellady Direct Marketing is well-versed in helping all types of businesses identify and reach their target audience.

Dollar for dollar, investing in direct mail marketing services can be one of the best decisions a business owner makes, according to company President Jill Mellady.

“Whether they’re Realtors or in any number of other industries, our clients continue to see great results from direct mail,” Mellady said. “Our ability to develop demographically targeted mailing lists means businesses can make the most of their advertising dollars by reaching their ideal target market.”

She noted that between 2004 and 2014, direct mail response rates actually increased 14 percent, while email response rates dropped more than 50 percent. Direct mail’s success is measurable, Mellady noted, and pointed out that direct mail’s existing customer response rate is about 3.4 percent, compared to 0.12 percent for email.

Mellady Direct Marketing also works closely with U.S. Postal Service officials to ensure clients’ mailing projects achieve the best-possible postage rates and ensure timely delivery.

“One of the most crucial elements of a successful direct mail project is ensuring more isn’t spent than necessary on postage,” Mellady said. “Our team is very experienced at achieving every possible postage discount.”

Mellady Direct Marketing also guarantees clients a streamlined process by keeping all its services under one roof. Additionally, earlier this year the company moved into an expanded facility and, for the third year in a row, expanded its printing capabilities with another high-capacity digital printing press.

By keeping everything under one roof, clients have peace of mind that their projects are staying on track, Mellady said. In addition, by not having to deal with multiple vendors, a business owner has more time to focus on his or her business.
Because it is a full-service firm, Mellady Direct’s experienced team of writers and designers also helps support direct mail marketing with effective online marketing elements, from social media ad campaigns to website landing pages, enewsletters and more.

“We know direct mail works, but we also believe it is best used as part of an integrated approach,” Mellady said. “Printed direct mail pieces coupled with effective digital elements create a campaign that combines the individual strengths of multiple channels.”

About the Company

Mellady Direct Marketing is a full-service firm with more than 30 years of experience in the business. The company provides a full range of services including copywriting and design, digital and offset printing, database and mailing list processing, and mailing. In 2015 Mellady Direct Marketing was named Business of the Year at the Valley Industry Association’s VIA Awards, and in 2014 was named Small Business of the Year at the Santa Clarita Valley Leadership Awards.
Website

www.melladydirect.com
Address
28258 Avenue Stanford
Valencia, CA 9135-1111
Phone
(800) 382-2886