Lawyers that practice in niche areas have this advantage over general practitioners when it comes to attorney internet marketing. The laws in the USA are vast in number and there are millions of possible keywords that one would need to sort through to come up with the most optimized keywords. But a lawyer niche website will have a limited number of keywords to work with and this can help in better website visibility.

The secret to great attorney internet marketing is to have a website ranked higher with search engines like Google, Bing and Yahoo. This can be through Search Engine Optimization or SEO.

One of the top tools used in SEO is keyword optimization. There are some inherent problems with keywords. You want to use the most popular lawyer niche keywords but they are taken up by the most popular websites. Hence, if you use a keyword like “bankruptcy law” your website will not even be in the picture. And if you choose less popular keywords your website will rank high in Google but no one will be using those keywords. Hence, one should be looking at using niche keywords that will have niche users but will not be overtly popular or less popular.

The other option is to use long tailed keywords and these keywords can work wonderfully well in lawyer niche websites. Experts in attorney internet marketing use these keywords to great effect. Keywords like “bankruptcy law in Chicago” are much better to use.

When someone starts off with attorney internet marketing they first look at the performance of the current keywords of the website. It is possible that the website ranks very poorly in terms of its main keywords. Apart from using long tailed keywords similar keywords may also be used so that the website’s rank improves in search engine results.

The placement of keywords is also important. The lawyer niche keywords should be everywhere in the website. They should be placed in the page titles and the meta tags and they should be obviously placed in the content. Some of the websites also have keywords placed in anchor texts and page headings.

However, when someone sees an overuse of keywords in a website they are naturally suspicious about the website. When you deal with an expert the keywords are used optimally so that they help in high ranks with search engines but also don’t irritate the visitors.

Search engines place the most emphasis on the first 200 pages of a website. Hence, the keywords should be denser in this area and then placed proportionally throughout the rest of the website. One of the tools used in SEO is called “Keyword Density Analyzer” and this helps in maintaining the optimum number of keywords in the website. The legal marketing guru can help.

Keywords play a very important role in attorney internet marketing and they play an even bigger role in lawyer niche websites. If the keywords are identified well and they are used optimally they can work wonders for the marketing efforts.
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