SEO marketing is a tricky business. One wrong move in regard to how you select your links can mean very serious consequences for your website. If one owns a website, they should by now be familiar with the last Google update. This article highlights some of the frequently asked questions that people have about the Google April update.

If you aren’t familiar, it means you are committing a very grave indiscretion that might result you being penalized for not adhering to the conditions contained in Google April update. It highlights some key things that you should have in mind when creating links. This last Google update is important to know because it differs from the other updates Google release in the past for example, Panda. For readers completely unfamiliar with what Google updates are all about, this article provides basic information that one should know in order to get started. The following are some of the frequently asked questions related to Google updates and links.

Are unnatural links really illegal?
Most websites fall into the trap of looking for very quick results. They want to get ranked number one so badly that they stoop in the practice of trying to market their websites by any means necessary. They tend to employ methods that are dodgy but not necessarily viewed as black hat. How do they do this? They use fake popularity to see if their rankings will improve. Google tends to frown upon fake popularity. The last Google update addresses this issue in manner that seeks to deter such practices in future. Released in April, the Google April update seeks to give websites that promote their websites responsibly that leads to better search experience and proper search engine visibility.

How has the Google April update changed the way anchored texts are read?
It is important to highlight that the last Google update has a slight deviation from the way texts were read earlier on. Basically, anchor texts now are recommended to sound as natural as possible paying special attention to how keywords are used. In a nutshell, websites are recommended to use variations on their keyword selection.

How does the Google April update work exactly?
The last Google update set the precedent for this prevailing update in which the search engines can easily identify unnatural links. The criteria used in identifying unnatural links are relatively simple and one has to pay attention to them lest they may be committing a simple mistake. For instance, a link is unnatural if it mentions the provider excessively. This essentially makes the ranking oriented than anything else. By answering some of these questions, one can then proceed to market their website within the confines of the Google policy.

The last Google update highlights the importance of sticking to the rule. One should also stick to the rules in the Google April update.
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