New York City, NY – To be dated: Prêt-à-porter apparel is often assailed with criticism, stemming from the fact that the outfits are mass-produced under slim to nil regulations. Negligence often leads to sourcing non-sustainable fabrics and poor working conditions for the underpaid staff.

However, the eponymous fashion label FARAH NAZ New York appears to be breaking all preconceived notions and stereotypes about the ready-to-wear practice. Soon after the brand made its runway debut in 2019, it made the news for supporting sustainable haute couture.

According to the label’s publicist, “All good things come in increments, and that’s exactly what our ready-to-wear line is about. If you take a look at our apparel, you’ll find anything from formal to casualwear for your last-minute needs. Many celebrities have talked about how they couldn’t get designers to custom-make them something, so they just had to get something off the rack. Our solution is a blend of both, so what you get are absolutely stunning prêt-à-porter designer dresses.”

However, they were also quick to clarify the question about their target audience, saying, “Our ready-to-wear and on-order couture is for anyone and everyone who supports slow fashion. Whether you’ve got a job interview or an audition, a red carpet, or a country club event, you can see to everything by expediting the delivery on a cardigan, jumpsuit, trousers, summer dress, evening gowns, crop lace tops—you name it.”

Indeed, the online store has sixteen virtual shelves, including ready-to-wear. The bestsellers get their own category, and so do the bottoms, tops, dresses, formal wear, haute couture, jumpsuits, bridal gowns, wedding guest dresses, runway collections, and new arrivals. There is even a section dedicated to jewelry that patrons can visit when accessorizing their purchases.

For all intents and purposes, proprietor and designer Farah Naz appears to have made diversity and inclusiveness her mission statement. According to the website, her apparel is all about bridging the gap between western and eastern fashion, and bringing it to life through ethically sourced material, stitched by the best seamstress in New York.

A complete look book and pricing details are available for perusal and purchase on the website given below.

About FARAH NAZ New York

FARAH NAZ New York is an independent women’s fashion brand established by renowned fashion designer Farah Naz. The company has its headquarters based in New York City, from where it operates and creates easy and ready-to-wear haute couture and accessories for women worldwide.