With its recent launch on Android a year ago, Instagram has seen a steadily growing popularity as a social network. It's an easy means for fans to participate with their favourite celebrities and brands along with their own friends and followers. Data from Instagram's press page shows that there are and 8,500 comments 1,000 likes every second and its 100 million monthly users are posting 40 million new pictures every day.
As a business, including Instagram among your social networking cache could be a huge increase in forming bonds between your devotees and your brand. It can be used by you as a platform to introduce new products and encourage your existing ones to your own market.
There are several methods which you can use Instagram to help advertise your business so that you can grow loyalty from fans and gain more exposure to your brand:
If you need to see an instant spike holding a competition is the means to get it done. The key to keeping those followers will be to encourage engagement. You request followers to post a photograph in their own marked with a hash that is unique tag or company name and can offer a prize of one of your own products.
Create a competition and offer prizes which make sense for your business. You need to market your own products and not someone else's. So, by offering an iPad as a prize while you could definitely find a massive increase, you may just be earning short term followers.
If you are a custom jewelry designer, offer one of your pieces. For the competition, it is possible to request followers to post a picture of them wearing their favourite accessory. Remember, the goal would be to build a fan base that is strong, not to just give presents that are expensive away.
Something that's grown in popularity with Instagram is the "Photo-a-Day" Challenge. Many bloggers and companies will create new lists and post them at the start of the month, supporting followers to create new pictures every day. You can readily locate samples of these pictures a day lists online to get some inspiration. You may also tie a competition in with these challenges to acquire more exposure for your own brand.
Twitter has long -used the hashtag to make it simple for users to locate tweets that refer to some particular topic. Instagram uses hashtags in much the exact same manner. They make it simple for users to enter competitions and for companies to locate those entries. Locate hash tags that fit with your business and any competitions. You'll be able to locate a listing of the most current popular hashtags with sites like Top-hashtags.com.
When you create your Instagram account, it truly is wise to link up your other social networks to it too. As an example, linking to Twitter and your Facebook account allows your pictures to be posted to those accounts automatically. This means higher user involvement and increased exposure.
Instagram gives companies a simple means to personalize their brand. It gives an inside look at their favourite brands and celebrities to users. In addition to pictures of your products, use this platform as a way to give your followers an inside look into how you manage. Your cat comprised, if your small business is in your home office, share pictures that reveals your workspace. Should you be a larger business with a brick-and-mortar place, shoot at a few photos of your employees on the job. Give your followers an inside view of you may create more of a bond and how your business runs.