JULY 25, 2021, Mumbai: This Or That is India’ first online shopping platform that features only the most carefully curated, interesting, unique and innovative start-up brands. Anyone can shop from the website for amazing products in categories like Apparel & Fashion, Wellness & Beauty and Beverages & Food items.
The premise behind starting of this online platform is that it is high time that start-up brands gain a level playing field to compete in. This Or That is dedicated to accomplishing exactly that, while providing millennials and Generation Z, a wide range of interesting, innovative, and unique products. It rates as one of the best online shopping sites in India.

This website is the brainchild of entrepreneur couple, Rohit Mohan Pugalia and Purvi Rohit Pugalia. Having built this start-up from scratch themselves, they empathise with and understand the struggles faced by other start-up businesses.

Together, the couple bring forth solid business acumen combined with a creative mindset. The first-hand experience of Rohit in investing in several start-ups as a former management professional combined with Purvi’s expertise in food & beverages, lifestyle and fashion provides This Or That with a solid foundation.

This or That is a horizon that is far beyond the borders of online shopping. It provides one of a kind shopping experience, where every click leads you to fresh adventures. So, take a break from the mundane, dreary world and escape to the land of shopping delights, curated from the finest start-ups across the country.

Wade through the latest trends in Fashion City, bask in the rejuvenating shores of Beauty Island and hike through the hills of Décor Valley. Explore the opportunities of becoming fresh and energised in the Wellness village and when you are tired and famished, unwind with the finest beverages and food items at the Food Park. In case you are a sucker for surprises, enter the world of the mythical Bargain Bazaar, where you can haggle your way to rock-bottom prices and many such exciting offers.

So, when you come to This or That, you can enjoy a world of memories. The best part is that this platform serves to exclusively showcase start-ups. Start-ups are the authentic powerhouses of exciting and new ideas. They are not averse to experimenting and discarding the boring. In their attempts to stand out from the crowd, they are constantly in search of the unique and different.

Start-ups invent and innovate. However, today, in the midst of the clutter of powerful, big brands who dominate majority of shopping platforms, start-up brands often get lost in the fray. The current market dynamics not only negates the limelight deserved by them but also deprives customers, the unique and new products they offer.

It is for this very reason that the Pugalias created This Or That as the first shopping platform in India, exclusively for start-up companies. Thus, when you shop from this platform, you are indirectly helping to build up the start-up sector of the Indian economy.

While the This or That team continue to bring handpicked Indian start-up brands at the fingertips of customers, they stand apart from other online ventures because of their core values. They are perceptive and continue to construct a sustainable eco-system for start-ups such that both partner brands and customers gain the best possible experience. The core values of the company are being Perceptive, Innovative and Building a sustainable eco-system for start-ups. This makes them one among best shopping sites in India.

The first category to shop at This or That is in its Fashion City. Here, you can explore lifestyle and fashion brands which beautifully blend functionality and traditional designs with modern ideas. Stay up to date with fashion trends by shopping from this online platform. You can browse through the handpicked collection of women’s wear, men’s wear and accessories and enjoy a hassle-free shopping experience.

Fashion city is popular for many reasons. It features a premium range of men’s shirts, fashion accessories, nightwear, Kurtas, jackets, shoes and many more. Shop for sustainable, eco-friendly, natural and organic clothing brands like Innersense, Ecentric, Bandini Fab, Panya and Meraki. It is also a source for handcrafted, hand spun, and artisanal brands like reCharkha, Misfit Panda and Fitoor.

The second category of This or That is Beauty Island. Here, you can explore high quality and 100% authentic brands and products for all your wellness and beauty needs. The range of products include soaps, shower gels, face wash, anti-ageing creams, moisturizers, make-up, face masks, lipsticks and many more.

Shop for a premium range of skin care and cosmetic products like Oleum Cottage, BrownSkin Beauty, Myra Veda and many more. Shop for natural items with organic and vegan range of products like Myrrah Belle Naturals, BioBlush cosmetics, Vishisht Lifestyle, Truefrog, Oleum cottage, Ambika and many more. You can also shop for Ayurvedic skin care and beauty brands like The Coconut People, Body Café, Sanfe and many more.
The third major category of This or That is a boon for all foodies out there. You can order from a handpicked range of top-quality and gourmet beverages and food items. The team at This or That knows that discovering new and delicious food items is a joyful experience and this is possible at Food park.

At Food park, they feature a carefully curated collection of health drinks, snacks & cereals, seeds & nuts, ready to drink beverages, ready to eat foods etc.

Food park is attractive for many reasons. It makes available gourmet items in which you can order specialty, delicious food items, online. Explore organic, gourmet and healthy brands from across the country.

Food park is also connected with high quality items. Shop from their curated list of top-quality beverages and food items online on the This or That platform.

Another reason why Food park is attractive is because of its healthy offerings. It is an amazing experience to find all best quality beverages and foods from various brands at one place and get them delivered to your doorstep with the click of a button.

About The Company: This Or That is India’s first online platform that features products from new and unique start-ups across three categories like Fashion, Beauty & Wellness and Foods & Beverages. It is the creation of entrepreneur couple, Rohit M Pugalia and Purvi Pugalia.