This or That (TOT) or thisorthat.in is an online platform for Indian start-ups to showcase their products. Products are in main categories like Food & Beverages, Fashion & Apparel, and Beauty & wellness. For instance, it features the best breakfast cereal, Munchilicious, which is an in-house product of TOT.

TOT is the brainchild of the entrepreneur couple, Purvi and Rohit Mohan Pugalia. They believe that it is high time start-up brands get a level playing field in the market. With TOT, they are on the way to achieve exactly this. They wish to give Gen Z and the millennials a wide range of interesting, innovative, and unique products.

TOT lies beyond the limits of ordinary shopping. It promises a matchless shopping experience where every click takes you to new adventures. Hence, take a break from the monotony of the daily grind and escape to the land of shopping delights gathered from the best start-ups across India.

Drive through the most current trends of Fashion city, bask in the rejuvenating treatments at Beauty Island, trek through the cliffs of Décor valley, undergo a transformation by the natives of wellness village, and at the end, when you are tired and hungry, unwind with delicious food and beverages at Food Park.

More adventures await you, like the mythical bargain bazaar where one can haggle to one’s content to rock bottom prices. In sum, there is never a dull moment at TOT. So, all customers at the portal can be assured of an unforgettable experience.

There are some reasons why TOT is a platform dedicated exclusively to start-ups. The latter are powerhouses of exciting and new ideas. Being always focused on standing apart from the mundane, they are always in search of the different and unique. They are ready to experiment and invent, leaving behind the old and the boring.

However, in the current business world, big and brawny brands dominate over start-ups, and the latter often get lost in the fray. The current market dynamics deprive them not only of the spotlight they deserve but also deprive customers of the unique and new products they provide.

For bridging this divide, the Pugalias created TOT as the first shopping platform in India, dedicated only to start-ups. Hence, when you gain access to the most unique and trending products, you also encourage the growth of start-ups and the economy of the country.

While TOT brings handpicked Indian start-up brands to the fingertips of consumers, its core values set it apart from the competition. They are perceptive and innovative, building a sustainable eco-system for start-ups, wherein partner brands and customers gain the best possible experience.

Rohit and Purvi Pugalia being entrepreneurs themselves, closely empathize with the struggles of Indian start-ups. Together they bring the synergy of a creative mindset and solid business acumen. TOT has a solid foundation built upon the business experience of Rohit and the in-depth knowledge of fashion, food, and lifestyle trends possessed by Purvi.

The three main categories of companies are Fashion & Apparel, Beauty & Wellness, and Food & Beverages. Stay updated with the latest fashion trends at Fashion city in TOT. One can browse through their handpicked collection of men’s and women’s apparel and accessories.

Fashion city features a premium range of apparel, sustainable brands that are eco-friendly and organic, and a handcrafted range of hand-spun & artisanal brands (Fitoor, EcoSocial etc.).

In TOT Beauty Island, you can gain access to 100% natural and high-quality beauty brands. The range includes shower gels, soap, face wash, anti-aging creams, moisturizers, make-up, lipsticks, face masks, etc.

There is a premium range of skincare products and cosmetics, like Oleum Cottage, Myra Veda, etc. Shop for a natural, organic, and vegan range of products like Earthy, Bio-blush cosmetics, Truefrog etc. There is also a range of Ayurvedic cosmetics like the Coconut people, Body café etc.

TOT welcomes foodies from all over to sample the delights of its Food Park. You can order from a handpicked range of top-quality and gourmet foods and beverages. At Food Park, they have curated ready-to-drink beverages, snack bars & cereals, read-to-eat food items, nuts & seeds, health drinks, and much more. TOT offers a range of Healthy, High quality and Gourmet foods.

An example of healthy foods is the brand Munchilicious launched by the Pugalias. Munchilicious is a delicious and healthy snack made of Granola. The idea came for it came from the experience of Rohit Pugalia craving healthy snacks during his 9 to 5 job as an executive. Purvi hit upon the idea of Granola snacks as a marriage between flavour and nutrition.

The couple launched Soch Foods in 2016, intending to transform the market for snacks. In May, they launched the mass production of Munchilicious. It was intended to be a healthy breakfast cereal, targeting urban consumers pursuing a healthy lifestyle.

Granola is a mix of oats, seeds, nuts, dried foods, and honey, baked to perfection. They are loaded with taste and nutrition. Munchilicious began with 3 main variants- Dark chocolate, Dried Fruits, and Original. Later the brain behind the granola snack, Purvi created two more versions- Desi Twist to appeal to the Indian palate and Grain-free meant for Vegans.

This Granola snack is available in TOT as well as over 350 retail stores across the country. It sells 2000 to 5000 packs every month. It is the best choice to satisfy mid-morning and late-night cravings. The five granola variants are set to be the go-to option for snacking, suiting every mood and taste.

Granola helps in weight loss, reducing blood pressure, enhancing energy levels, improving digestion, and lowering cholesterol levels. It can be eaten straight out of the box or as ingredients in smoothies and ice cream.

ABOUT THE COMPANY: This or That or thisorthat.in is an online platform devoted exclusively to products of start-ups in India. It is the creation of an entrepreneur couple, Purvi and Rohit Mohan Pugalia. It features 3 categories of Beauty Island, Fashion city, and Food park.