You don’t get much for free these days but new digital marketing agency, Think Little Big Marketing Ltd, is countering that old adage. They have launched their website with the offer of a free website health check for accountants and financial advisors.

“It really is a proper analysis of the performance of their website”, said Kaz Driver who is the Co-Founder of the company. “Our SEO expert will assess the website generally; looking at a number of key points including how well it is set up for search engines, load speed, how it performs on desktop and mobile formats, and any technical issues that are impacting it”, she added.

Many accountants and financial advisors have had their websites for years with no consideration of how ineffective they have become at delivering new customers to them. Older websites will inevitably begin to rank poorly on search engines whose frequent algorithm changes will have left the old sites out of contention.

Poor performance is one thing but an area which is often not even considered is the impression given to a prospective customer of an outdated website. It takes about 50 milliseconds (around 0.05 of a second) for someone to form an opinion of a website (source: https://www.tandfonline.com/doi/abs/10.1080/01449290500330448). This instant impression will include an assessment of the credibility of the company - research showed 75% of consumers make a judgement of a company’s credibility purely on the look of their website (source: Web Credibility Research from Stanford).

So why are they giving this service away to accountants and financial advisors? Kaz and her team have worked with accountants for years and were aware of a familiar pattern - the accountant sets up their practice, they have a website built for them, their business grows, they move on, but their website stays the same.

“A lot of this is down to a lack of awareness”, she points out. “Accountants are experts in accounts, not the nuances of Google or Bing, or the psychology of the user’s experience of a website. By giving them an insight into the issues holding their website back and some pointers around how to correct it, we can help them to grow their business.”

Think Little Big Marketing Ltd provides digital marketing services for accountants and financial advisors. The free website health check is available until the end of March 2020 and is only for accountancy practices and financial advisors. Their website can be found at www.thinklittlebig.com.