No history pave the way to become the top brands
Was founded in 1856, the British royal Queen; Gucci, Italy, founded in 1921, the darling of high society; Patek Philippe, Switzerland, founded in 1839, watch industry leader; Ferrari, Italy, founded in 1929 , The most famous car and sports car manufacturer; Cartier, France, founded in 1847, known as “the emperor’s jeweler, jeweler’s emperor”;
We are amazed fake Cartier nail earringsat this luxury big names resume, they are quite historical precipitation and a lot of praise the brand story. However, for the emerging brands, the lack of historical contrast can squeeze into the ranks of luxury goods? In a short time, they can establish a “luxury” image?
Luxury big names: early in the development of the name has become profitable
First of all, we look at the development process behind the big names.
Gucci, since its inception in 1921 has been insisting on the aristocratic line. In fact, the founder of Guccio Gucci as early as 1898 living in London and Paris, many times contact with the rich gentry celebrities, monasteries under the taste of their clothing has been gradually Replica Cartier jewelry experience. With his personal experience and taste, Gucci began to determine the production of high-end luxury products to “identity and wealth of the symbol” quickly become a high society consumption darling. Gucci is also the first name printed on their own products on the brand, is today’s product brand of the ancestor. Only in a few years, the only one in Florence, a store to attract a number of customers at home and abroad background, marking Fake Cartier Nail Ringthe Gucci “luxury brand” image of the establishment.
Patek Philippe, founded in 1839, it has always insisted on heavy weight, producing only 200 tables and innovating each year. In 1851, the opportunity came, the British Queen Victoria at the London World Expo bought a Patek Philippe bag table, from the palace aristocracy flocked. At this point, Patek Philippe laid its aristocratic status, won at the starting line.
Cartier, founded in 1847, in 1853 coincided with the reign of Napoleon III, the second empire’s brilliant greatly promoted the operation and development of Cartier. As a result of won the Napoleon young cousin Mathilde princess’s favor, Cartier’s business quickly booming up, swept the then royal family and nobles in Paris.
In other words, these big names, in just ten years, they have jumped to luxury brands. We see them today’s scenery, is carrying a few decades, a hundred years of history, but few people may remember that they have developed in the past 10 years is already very powerful brand, not because of how long the history and more Sounds of the story, but because of their “noble” dedication and timing of the grasp.
Let’s look at the younger brand.
Versace, founded in 1978, in addition to his own design talent stand out, more importantly, he and the advertising industry, especially photographers to makeCheap Hermes Leather Collier De Chien Bracelet
friends, through these people understand the clothing industry trends and trends, and actively mobilize everything Means to promote their own products, in the 80’s has been fame.
Another young leader Armani was born in 1975, only five years after the launch of the launch of a number of series and vice lines to meet the different levels of consumer demand. On the other hand, Armani’s sister is the Italian supermodel, she used his influence, so that Mr. Armani   highly known, immediately get the attention of fashion buyers and the media. 1975 Armani in his first fashion conference will be shine, and then 14 years swept the world more than 30 clothing awards, laid his brand influence.
Therefore, in addition to the product itself stunning design, the means are also very important, because the means to let the world noticed their own design. And star cooperation, so that the royal family obsessed, so that the upper class willingly for their own publicity, their own network of people around the network caught. Those luxury big and no one is to seize the opportunity downstream, in a short time will break out.
Luxury brand development on the road to a major opportunity event thin
Luxury upstart: interesting concept, making dreams, qualifications are no longer a problem
With the use of the former, and now the lack of historical contrast of the emerging luxury brands, will take the “event marketing” or “experience marketing” and other means, seize the opportunity to create their own brand culture, or simply put the design concept or product style Packaged as “brand culture” for sale.
In 2008, the Chinese designer Ms. Jiang Qiong’er and the French Hermes Group together to create a new brand “up and down”, then cleverly put their own design ideas packaged into the brand DNA to the people widely advertised: “home as the origin, interpretation Gorgeous and plain way of life “. It also creates its own brand story and brand vision: “expect through the efforts of the increasingly traditional Chinese traditional craftsmanship to retain the superb skills, each item are selected the finest materials, uncompromising attention to focus on
Every detail “, so that consumers are not easy to think of craftsmen carefully crafted vivid scenes and brand intentions, was touched by its culture.
Prada in 1992 to create the deputy line Miumiu, in the nineties has been one of the most representative of the Italian brand. First of all, it is independent of Prada as a vice line of marketing operations, held in 1995, exclusive of their own first fashion week conference, rather than the previous vice line brand can only become the main brand fashion conference spots. In addition, Miumiu design beautiful and lovely, know how to create a dream, it is the dream of a big woman into the concept of small girls implanted in the brand, those who are older but innocent girls tend to get the resonance, so the price is only slightly lower than the Prada. Today, Miumiu in the fashion industry seems to have been out of the Prada, and with an equal footing.
Those prospective brands: products, marketing luxury on the road, to achieve three jump
Therefore, the lack of historical contrast, emerging brands can use other “selling point” quickly for their own brand of gold, to achieve the luxury road triple jump.
The product to the extreme
Costume brand Corto Moltedo in the design of originality. It was founded in 2004, less than Cartier love ring replica eight years of entrepreneurial history has been able to sell the same price with the BV, and does not prevent it as Replica Hermes jewelrya fashion week buyers are in favor. Why did Corto Molted succeed? It is aimed at a more unique audience: unconventional, the pursuit of senior, avant-garde and personality of the women; it in the fabric on the originality, choose the goatskin, mink and fur and other materials stitching, and in the processing of quite thought; The idea is to combine fine and rough elements, the complex elements and mixed materials made of simple and neat products;
And its designer Gabriele Corto Moltedo is the Italian luxury brand BV founder Laura and VittorioMoltedo’s son, so Corto like standing on the shoulders of the giant, without any adverse.
Many brands in the “scarcity” on the selling point. Beckham’s own brand launched a crocodile leather handbag, priced at about $ 30,000, and only accept the reservation, a kind of “a pack of hard to find” posture; by Mary-Kate Olsen and Ashley Olsen the twin sisters founded “The Row” brand launched a price of 34,000 US dollars crocodile leather backpack, only in the Barneys department store for sale, really “money can not buy”, so bad money big rush. It is worth noting that these brands are very young.
“Tailor-made” concept has also been used by some brands to the extreme. Nokia founded the world’s first luxury mobile phone company Vertu, but completely separated from the original parity positioning of Nokia, at least 47,000, more than 16.6 million. Because Vertu is tailor-made for the rich products, each phone is unique, creating a kind of everyone wants, but not everyone can afford the market image. Due to its scarcity, Vertu has not been affected by Nokia’s parity image, performance is also climbing, and since its inception in 2002, only 10 years old.
Integrated marketing, more than one integrated
In addition, such as the Chinese fashion designer Vivian Tam Tang Yuyan and the United States General Motors, HP notebooks, Motorola phones and other big cross-border cooperation; or as an independent designer Liu Ching-yang in the fashion circle which is quite connected, own brand CHICTOPIA Fan Bingbing Celebrity support; or “China fur first brand” NG • TIGER by virtue of a fashion show will be able to shine, then won numerous and join the heavyweight club, as long as the grasp of every opportunity, enough to make a brand qualitative change.
Which young brands will become luxury brands in the future? I think that designer brands such as ANNA SUI, VERA WANG is more likely to become a classic. The former is the magic girl, the latter is the wedding queen, they attach importance to the design, full of change, their designers set in favor of one, in the fashion circle to eat open, and they know how to create a topic, create a dream, so that buyers rush. So a brand can become a “luxury brand”, more is that it is not full use of the surrounding resources, to achieve this purpose.