Gurgaon-based Mom and Baby Care consumer goods startup, The Moms Co. has raised a USD 1mn (Rs. 6.5cr) Series A funding round. The round was co-led by DSG Consumer Partners and Saama Capital.

The team will utilise the fresh funds for reaching 15,000 moms by March 2018 and expanding their portfolio of Natural, Certified Toxin-Free Skin and Food products across more Mom and Baby Care categories. With complete New Mom care range and Baby Care launching over the next few months, the team plans to further expand their offline presence and continue investments in technology and building the right team.

The idea was born to Malika Sadani in 2012, a banker-turned-entrepreneur and a Mom of 2 when she moved back to India from London and couldn’t find safe, natural products for her daughters. Three years into her research, she was joined by Mohit Sadaani, whose earlier stints included 7 years in McKinsey and a leadership role at Snapdeal as Head of Growth and Strategy.

Since their last fund raise 6 months ago, The Moms Co. has launched 2 product ranges for moms and moms-to-be, expanded their presence across most online marketplaces, even opening 2 stores in Delhi-NCR’s most premium maternity hospitals. Today, the team counts over 5,000 moms as customers and is using this direct connect with moms for product feedback and to create their next ranges of Natural, Certified Toxin-Free products.

Commenting on the fundraising, Malika Sadani, Founder-CEO of The Moms Co. said, “DSG and Saama are both seasoned investors in the consumer space. We are excited that they share our vision for The Moms Co. as a brand that truly helps Moms make safe, easy and natural choices with great quality products”.

The team works with experts across India, Australia and Switzerland, and The Moms Co. is today India’s first Australian Certified Toxin-Free ™ brand, certified by the Safe Cosmetics Australia™, a Toxin-Free Campaign. The Moms Co. follows a strict motto – Nature In, Toxins Out™ - using only the best natural ingredients and with zero tolerance for anything harmful or even potentially harmful chemicals. The products are formulated and tested to make sure they meet every international safety standard there is - across US, Canada, Europe, Japan and Australia.

“Malika's vision in building natural premium products with a strong focus on product quality and safety above all else is what excited us most about The Moms Co.”, Saama Capital Managing Partner and co-founder Ash Lilani said. “We believe that here is a huge unmet demand for higher quality and natural products for mothers and their families, and have seen our other portfolio companies like Raw Pressery, Sula Vineyards and Veeba Foods build significant businesses with a similar focus on product quality and customer experience.”

DSG Consumer Partners Asia founder and MD Deepak Shahdadpuri added, “We had identified the mom and baby segment as a very attractive opportunity across personal care, food and nutrition. We believe The Moms Co.’s focus on building a brand that is safe, natural and toxin-free will resonate with parents looking for high quality products. We look forward to supporting them in their growth journey as they look at helping Moms around the world.”

About The Moms Co.

As parents of two lovely daughters, when we decided to start The Moms Co. we were clear that our products would be something that we could use ourselves, confidently and fearlessly.

At The Moms Co. our products are made with love and without compromise. With Mother Nature making her presence felt very strongly, everything we create retains the good and rejects the bad to give you a product that is as pure as mother’s love.

The company was born out of Malika’s uncompromising attention to the smallest of details, and her desire that no mom should have to compromise on products. After long hours of research looking for natural alternatives, Malika worked with experts across India and Australia to choose the safest ingredients for The Moms Co products. They are targeted at the discerning, safety-conscious mom who does not want to compromise on getting the best products for herself and her family.



About Saama Capital

Saama Capital is an early stage, sector agnostic, India-focused firm investing since 2006. The Saama Capital team is currently investing out of its third fund and has built significant knowledge in several sectors including financial services/fintech, SaaS and consumer product companies. Previously, Saama has backed a number of companies including PayTM, Snapdeal, Sula Wines, Raw Pressery, Veeba Foods, Chai Point, EazyDiner, MoveInSync, JiffleNow, Vistaar Financial Services, Lendingkart and Fisdom.

About DSG Consumer Partners

DSG Consumer Partners (DSGCP) is a venture capital fund focused on identifying, selecting and investing exclusively in early stage consumer businesses in India and South East Asia. DSGCP currently has US$100 million under management and is investing from DSGCP II. The founders have built a track record of investing for the long term and leading brands funded and backed by the founders since 2004 include Sula Wines, Saffronart, Cleartrip, Redmart (sold to Lazada), Bakers Circle, Veeba Food (part exit to Verlinvest), Social, Smoke House Deli, OYO Rooms (part exit to Softbank), Zipdial (sold to Twitter), Saraf Foods, Eazydiner, Chope, Mswipe, Burger King India, Chai Point, Suzette, India Lends, GOQii, Raw Pressery, Ramblin’ Brands, Salad Stop and Hostmaker.