Parimal Wagh, 19 is a known political strategist, scholar and famed for his caricatures on social media site. He starting working for Sharad Pawar's Nationalist Congress Party (NCP) and got promoted to Vice-President of the party's IT Cell. Pursuing a degree in Bachelor of Computer Application & having a Diploma in Public Relation from ALISON Ireland, he is actively involved with the local politics deciding the Social Media strategies. Being a programmer and having 2 mobile apps (Capstag & Discrypt Messenger) published he decided to shift his profession and work as a political publicist.

The research reviews the current scenario of political parties and the trends used by them. In the world full of information technology every advertising is being digitalized, even the political parties have decided to shift their base from hoardings and booklets to the social networking sites. Whatsapp, Facebook, Instagram and dozens of more sites are publishing content which will attract the youths of the nation towards politics.
While talking to AudReview Parimal said, "Nowadays when people are walking they don't look at the surrounding rather they prefer to look in their mobile phone, how can we miss this opportunity to promote the politicians on people's mobile!".

The research will play a vital role in 2019 Lok Sabha general elections as it includes the analysis of 3 major parties Congress, Aam Aadmi Party and Bhartiya Janata Party's IT Cell's working style.