Bookkeeping Apps are growth hacking cleverly in acquiring merchants.
There are 70 million small merchants in India and a large part of them run neighborhood stores.
https://www.theflyy.com/blog/growth-hacking-the-rise-of-bookkeeping-fintech-apps/
"Imagine this –
You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos.
The day was January 6th 2019. There was nothing out of the ordinary, apart from the fact that we were launching a long drawn rewards campaign on AppBrowzer.