What is Digital Marketing
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Digital Marketing, also known as online marketing, refers to the advertising delivered through digital channels to promote brands and connect customers using the internet and other forms of digital channels.
In-short, if a marketing campaign is using any of the above online media channels, it is called digital marketing.


Why is digital marketing important ?
In today’s world everyone is using internet that’s why it is easy to show your presence online. Digital marketing is the best method to encourage the company and also to improve the consumers, to make the company at the top level. Startups to the MNCs need a Digital Marketer to use their work.

Benefits of Digital Marketing
• Low cost
• Huge return on investment
• Easy to share
• Easy to measure
• Prices targeting
• Easy to adjust
• Global Reach
• Brand development
• Segmentation
• Greater engagement
• Traceable and Measurable Result
• Niche Targeting
• Increase Social Currency
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What are the digital marketing channels?
There are so many digital marketing channels .Here we have mention some main digital marketing channels which are use to drive traffic, engage prospects and convert.
1. Search Engine Optimization (SEO)
2. Pay-Per-Click advertising (PPC)
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Affiliate Marketing
SEO marketing or website marketing
Search Engine Optimization (SEO) or Website Marketing plays a huge role in digital marketing. After all, it determines how and where your service, product or content gets found online.
But what is SEO marketing ? SEO consists of many elements, knowing what they are and how they work is the key to understand SEO’s importance in digital marketing. The elements to include in your seo marketing are:
• Keywords –Those keywords which have high search rates and low competition
• Local SEO-Locally focused content and keywords
• Off-Page SEO - External & third-party back links
• Content - Keywords and internal links attached through content
• Search engine marketing - Paid marketing campaigns like Google Ads, PPC, etc.
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Pay Per Click (PPC) Advertising
You may have heard about the term PPC many times, but do you know what PPC means? It stands for Pay-Per-Click and it is a targeted way of advertising online in which you pay for each click from an ad to a website or a landing page.
PPC campaign directs prospects to a website or a landing page, ensure those pages are optimized in advance. You also need to select research keywords, bidding strategy, and also set a budget.
This comprehensive PPC guide explains everything you need to know if you’re just getting started digitally. You can also use our handy PPC for E-Commerce tracker to keep an eye on the budget and targets for your paid campaigns.
Content Marketing
Content marketing is a marketing strategy used to attract, retain and engage audience by creating and sharing relevant articles, podcasts, videos and other media activity. It’s easy to create tons of content and distribute it online, but the key is creating great digital content that shows you unique from others.
Content marketing includes a wide range of formats such as video, blogs, emails, webinars, social media posts, and eBooks which can be used at all stages of the sales funnel. The benefits of content marketing is done to increased the web traffic, a spike in subscribers, boosted sales, and loyal customers.
Email Marketing
Email marketing is a structured and systematic process to deliver marketing messages to targeted subscribers. Email is the oldest form of online communication and is still very effective to bring customers through the sales funnel and driving conversions.
Email marketing allows to create targeted and personalized mails/messages. This can help you to build healthy relationships with your customers. It can also improve response rates of your direct marketing campaigns.

Affiliate Marketing
Affiliate marketing is an advertising mode of digital marketing un which companies compensates with third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers called affiliates. Also, What is affiliate marketing? Basically, it’s when a company endorses another company’s products and gets paid for a click, lead or sale (depending on the deal arranged). This strategy is commonly used by influencers, bloggers or companies that include ads in their emails.