London, UK – The Cassette Group, an award-winning video production agency, invites prospective customers to a walk-through of current trends in video production for attracting and converting new customers online. Although the company stresses there is no single ‘secret sauce’ to sales conversions, it says it wants to demonstrate the real value of expert commercial video production to business owners who are unsure of the benefits - or need updating on the latest techniques and how these could be relevant to their web property.

2019 has seen the continued rise of Virtual Reality (VR), Cinemagraphs and vertical video, among other techniques. The popularity of the smartphone has convinced many large companies to adapt promotional content to the upright format, but smaller and less tech-savvy businesses are usually a tad slower to catch on to these changes. Elsewhere, a particularly convincing step towards widespread adoption of virtual reality is the cooperation between NBA League Pass and NextVR - meaning that basketball fans can now view life-like live games.

While VR itself remains prohibitively expensive and its usefulness highly context-dependent, some of the more niche emerging production techniques can significantly improve user experience for existing or prospective customers. At The Cassette Group, we consider it a central part of our job to keep clients up-to-date with the full range of options available - rather than simply going through the motions with the tried and tested methods of the past. If you would like to discuss your design needs further, please get in touch. Let’s tell your story in a more imaginative, visually impactful way.

About Us

The Cassette Group is the UK’s full service video production company. We create content with impact – ranging from documentaries, to promos, animations, event films and more. Trusted by clients across the arts, heritage, corporate, medical, education, charity and public sectors, we deliver video that helps you reach your objectives.
We operate the most up-to-date equipment and a wide selection of cameras, from Canon and Sony cinema cameras to long-term time lapse cameras. Our lighting kits can illuminate small studios or giant warehouses. The Cassette has access to everything from drones to gimbals, which means we’re primed and ready to capture stunning moving footage from any environment.

Contact Information

Address: Rookery Farm Bicester Road, Aylesbury, Buckinghamshire, UK
Telephone: 0757 858 6980
Email: [email protected]
Visit: http://thecassettegroup.com/