Types of DM
• Search Engine Optimization (SEO)
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for.
• Search Engine Marketing (SEM)
SEM refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists.
It is also called as Pay- per- clicks (PPC).
• Social Media Marketing (SMM)
SMM includes use of various different social media channels to connect with targeted people. You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile. The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, LinkedIn and YouTube.
• Content Marketing
The quality of content is a key component of an optimized page. This includes blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads. Content marketing is about building a sustainable, trusting relationship with your customers.
Advantages of DM
The benefits of digital marketing include:
Global reach
A website allows you to find new markets and trade globally for only a small investment.
Lower cost
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods
Openness
By getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Scope of DM- Carrier opportunities
• Digital Marketing Manager
• Social Media Manager
• Content Developer
• SEO specialist
• Web Designer
• Business Analytics Specialist
• Blogger
Why join our institute today
TIP is one of the Best and Pioneer Training Institutes in pune since 2011 which offers a comprehensive Online and Classroom Digital Marketing Courses in Pune across five branches in Pune with 13+ Certifications with an advanced teaching methodology. You’ll get access to all new 50 Digital Marketing Modules. Students will learn from high-quality professionals & experts.st and Pioneer Training Institutes in pune since 2011 which offers a comprehensive Online and Classroom Digital Marketing Courses in Pune across five branches in Pune with 13+ Certifications with an advanced teaching methodology. You’ll get access to all new 50 Digital Marketing Modules. Students will learn from high-quality professionals & experts.
Contact details - 08007777243