Why SMS Marketing is Important

Posted February 8, 2021 by tejaswini321

CPaaS is a communications platform that allows real-time conversations between you and your customers. CPaaS is a cloud-based platform that enables you to have conversations with your customers on any channel within your web or mobile application.

SMS marketing is by far the most popular and effective marketing technique in the current business world.

Be it retailers, hospitals, educational institutions, real estate, or for that matter any large or small industries can benefit from this simple marketing practice.

Having said that, then, SMS marketing is very important for businesses to improve their engagement with customers to increase their revenue.

What SMS marketing allows you to do is reaching your message across to the right audience in the shortest possible time.

This instant messaging provides the required information to your customers on their mobiles allowing them take an action.

According to the many surveys about SMS marketing, we realize that as much as 8% of your customers close a sale by responding to SMS messages more than any other communication channel.

This standalone marketing channel can both function independently and also as a support to other marketing tools.

SMS marketing is cost-effective when compared to media advertisements, or billboards, and has a higher conversion rate.

Your customers are more likely to take action from the personalized promotional SMS.

Since the promotional SMS campaigns are targeted at a specific opt-in audience, the open rate is almost 98%.

All the above and more form a basis of SMS being one of the most important marketing techniques that today’s world has.

With mobiles in every hand, SMS marketing is a boon for your sales.

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Issued By Tejaswini
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Country Singapore
Categories Services , Software , Technology
Tags cpaas , telecom , cloud , sms , Voice
Last Updated February 8, 2021