Nothing allures a website more than its attractive looks for conveying the message it intends to and pulling in sufficient web traffic. However, in the process of selecting a proper font, some make the mistake of opting for highly cursive fonts and that proves ineffective. Most of the time, some web browsers don’t even support some webfonts. In these cases, the original font is replaced by some hard-to-understand font and the purpose for flaunting the site is lost. Sticking with safe web fonts is a practical approach for every browser seems to support them.
While it may sound a bit depressing but excess style fails to work for most sites. It is a good choice to go for innovative webfonts, but you can land in serious trouble when your goal is not reached. A font communicates a certain brand to readers and customers. Now if your readers shirk seeing a font that fails to facilitate ease in reading, you lose out to your competitors. Often readers ‘try’ reading a font. That should not be the case. A cutesy font is great when seen from a distance but can turn off the web traffic totally.
Psychology of simple fonts
Most readers find simple web fonts pleasing to the eye and take half the time when reading as compared to the complex fonts. A simple font is more unassuming and thankfully, leaves no scope for confusion, with the result most websites using those gaining astounding results.
As most fontpgraphers or web owners say that simple fonts are akin to simple instructions. The simpler it is, the better the output.
Psychology of fancy fonts
With fancy webfonts, it leaves sufficient scope for imagining and interpreting what information is conveyed. Most readers who read both simple and fancy fonts, find the former quite comforting as a lot of time is saved and the intended message is conveyed without exerting too much of effort when creating them. In contrast to them, the fancy ones look appealing but fail to achieve the desired purpose. This does not however mean that decorative fonts are passé; they can be surely used on sidebar headings, taglines or something smaller, provided overdoing of stuffs is avoided.
Choosing the most effective font
Regardless of the fonts one chooses, font size really matters. It is the font size that helps people builds trust on the site. But this has differing points. While some may use a size 12 font for the content and that is rarely visible to others who might have to resort to zooming methods. Besides, small fonts hurt conversion rates and usability too. Besides, some people make a terrible mistake. As a rule of thumb, it is unwise to use more than a couple or more of font types with differing sizes on the site. This can affect the site’s ratings tremendously.
The sooner one knows which font must be used; the better it is for them when it comes to ensuring the perfection in typography. This includes line spacing, paragraphs, h3 tags and the like. If these things are settled, the site can prosper in no time.
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