For building mobile apps, you need to think out a strategy way before the app goes up and running. On the other hand, you need to track user behaviour and a lot of other things to gauge the performance of your app in the increasingly competitive market segment. It goes without saying that the intensely competitive nature of the market has compelled the web app developers like you to make constant upgrades to the mobile applications. Mobile analytics open source is a great way to keep an eye on the changing trends and user behaviour. You can avoid costly mistakes and become a frontrunner in this particular market segment if you learn to use the power of analytics intelligently. How to use open-source mobile analytics for a mobile application which you have already developed or in the process of developing?
Start using analytics well before the app goes live
If you have a preconceived notion that analytics is something that has to be used after the app is launched, you are actually living in a tech-world ten years back. These days, mobile app developers analyze varieties of data much before the apps are launched, especially during the Alpha and Beta phases of product development. The main objective of pre-launch analysis is to detect significant performance issues as well as to find design errors.
Getting a clear perception of user experience
Getting a distinct picture of how the users will use the mobile applications is almost impossible during the development phase. This is because users do not actually behave just like the developers of these mobile apps and they do take some actions that cannot always be predicted. A mobile analytics open source platform can give you a chance to get feedbacks from different sets of test users. This will in turn help you to bring certain changes in the application for enhancing user experience.
Setting KPIs becomes easier
For a mobile application developer, it’s particularly challenging and a bit frustrating when it comes to setting specific goals and key performance indicators (KPIs). Different types of mobile apps serve different purposes such as social media marketing, content publishing, e-commerce and gaming and KPIs should be set differently for these apps. For instance, a gaming app KPI should include number of daily active users whereas a content publishing app should give particular emphasis to user retention. The mobile analytics integrate different sets of complex variables to help developers understand whether their created apps are serving the right purposes.
Avoid mistakes that your competitors have already made
If you are into mobile app development, you would probably be interested in learning from your competitors’ errors. If you can use the analytic proposition of the open source platforms intelligently, you can successfully come up with error-free end results, i.e. go-to-market apps that are sure to be downloaded on many androids.
Be very selective while choosing mobile analytics open source platforms. Keeping pace with the raging competition in the Smartphone market, analytics developers have also mushroomed in recent times. Keeping that in mind is a wise choice.


Collect and collate specific information about your mobile app performance through the best mobile analytics open source http://dev.cobub.com/docs/cobub-razor platform developed till date. Cobub Razor uses the CodeIgnitor web analytics framework and is a natural choice if you are looking for a comprehensive mobile analytics http://dev.cobub.com system.