Marketing Statistics in Mobile App Development 2024


Posted November 15, 2024 by techype

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With mobile app development at all all-time high, there is an average everyday release of around 1251 apps on the Apple app store.

Around 36,767 apps were released in Feb 2024 alone.

This increasing demand for mobile apps is a clear sign of how beneficial they can be for businesses and startups.

As smartphone usage continues to rise globally, these insights offer a closer look at the market growth, user engagement, and emerging technologies that will drive the industry's future.

App Downloads

According to a report on Statista published by Laura Ceci, the number of apps downloaded in the first quarter of 2024 was around 25.6 billion.

This number showed a decline in app downloads as compared to the first quarter of 2023 when approx. 27 billion apps were downloaded from the Google Play Store.

On-demand apps

The Harvard Business Review stated that the on-demand app development industry is extremely profitable, trending with investments of around $60 Billion with growing popularity among more than 20 million app users.

The on-demand app industry is expected to grow up to approx. $330 Billion by the year 2025.

Mobile App Revenue Statistics

98% of the mobile app revenue worldwide is generated from applications that are available for free.

The app revenue sector is strongly predicted to increase in the coming years and generate approx. $613 billion by the year 2025.

Gaming Apps

The popularity and craze of gaming Apps is still relevant and growing.
Gaming Apps are predicted to win over the app market with 173.4 billion by the year 2026.

Promoting Products

According to Salesforce, about 54% of marketers admit that mobile app platforms are a great way to promote their products and services.

As per data.ai, growing startups have a better chance of succeeding because of mobile apps.

Startups having their own mobile apps showed an 825% higher IPO valuation in comparison to the ones with no mobile apps.

Push Notifications
According to Leanplum, the addition of emojis in push notifications leads to an 85% increase in the click-through-rate.

The overall retention rate of mobile apps also increases by around 20 points by adding push notifications.

Notifications that include a user's name have a higher probability of being opened by people.
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Last Updated November 15, 2024