How Meta Is Changing Facebook Ads Targeting In 2022


Posted June 14, 2022 by techtalir

Facebook Ads will now be subjected to newer changes starting March 17, 2022, as targeting categories are revised in line with user feedback and sensitivity.

 
Dubai, UAE - Facebook Ads have long been a strong marketing domain for companies looking to build a market presence and gain customers online via social media. Meta - the parent company of the platform, formerly known as Facebook introduced audience targeted changes to their Facebook ad campaigns on the 19th of January, 2022 in an attempt to reevaluate targeting options.

Previously Facebook allowed their Ads to target accounts and groups that held particular interest or showed a trend of affiliating with certain sexual orientations, health concerns, religious followings and political beliefs. This will be altered and removed on the social media platform under the new Ads Targeting starting late March 2022. These changes have been made following the backlash that Facebook received for targeting accounts on the basis of personal characteristics that have raised sensitivity concerns.

Professionals at the social media marketing company - Talir Group emphasize the positive effects of making this change, “people across social media are much more aware of their privacy and the use of such sensitive topics as a granular targeting strategy has brought about a lot of dissatisfaction amongst users. With the newly introduced tweaks, account holders can be assured of an improved experience on the platform that is essential for businesses looking to keep their audience engaged and informed through their Ad campaigns.”

On the technical end of these changes, digital marketers will need to conform to these new parameters starting March 17, 2022, as these criteria will be implemented on all current and thereafter published Ads. Ads that were published before January 19 this year and that are still live on the platform can still have their ad sets edited without affecting targeting.

Talir Group details that “however if changes are made at the ad set level, targeting will be affected. If any Ads are present with the aforementioned 4 targeting areas, after March 17, no changes can be made on them as per the new update. Paused Ads that are reactivated after said date will further be unable to target these categories. These modifications have to be carefully considered as they will impact the current Ad strategy in place for running businesses and enterprises.”

Although this change is currently limited to Facebook alone, social media management agencies predict that other social media platforms will also soon adopt this strategy in line with their audience demands. The shift may also be adopted into Meta as a whole as the company looks to listen to users’ feedback and implement changes that build more user satisfaction.

With expert help from Talir Group, businesses can smoothly transition and acclimate to these changes as the social media agency specializes in creating and implementing strategies that best market a brand as per the newest updates and modern approaches.

About Talir Group: Renowned digital marketing agency, Talir Group offers top-notch web design and development, Search Engine Optimization (SEO), social media marketing, Google Ads management and recruitment for clients looking to employ digital technology to further business prospects and growth. With acumen that is well supported with years of expertise and experience, the team at Talir Group work as transformers to help clients provide their customers with innovative, unique and quality services that truly help represent the business’ brand identity.
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Issued By Talir Group
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Categories Computers , Technology , Web Development
Last Updated June 14, 2022