MG-LENS is a groundbreaking solution that enables businesses to conduct comprehensive market research effortlessly. It provides a 360-degree view of the FMCG industry, catering to both e-commerce and retail segments.

As per the report by Market Research Society of India, the market research industry was USD 2.1 billion in FY21, and is on course to double to USD 4.2 billion by FY26, driven by the fact that the country is the global analytics hub.