Sports Drink, a flavored beverage containing high amounts of carbohydrates and electrolytes or minerals such as calcium, chloride, magnesium, potassium, and sodium help supply hydration lost during & after sports, exercise or a fitness regime. Keeping the body hydrated is anyway essential for all living beings and more so when the body is sweating profusely during rigorous activities. Similarly, rehydration is integral for people with diabetes who are often at risk of dehydration due to the excess levels of blood glucose.
Sports Drinks play a key role in optimizing the beneficial effects of physical activity. Those, actively participating in sport need to be aware that Sports Drinks can also enhance their performance, improving their decision-making power. While plain water is a practical solution for hydrating the body before activity, a Sports Drinks can provide the much-needed energy and performance boost during a longer workout. Consuming Sports Drinks immediately following activity can be advantageous as compared to plain water when the electrolyte levels have been significantly depleted during the training session.
Leading Key Players
The global Sports Drink Market appears to be fiercely competitive and fragmented with many well-established players having the global presence. Brand reinforcement, mergers & acquisitions, and innovation remain the popular trends for the key players in the market.
The Global Sports Drink Market is led by some of the fervent key players including Coca cola, Pepsico, Monster beverage co, Abbott Nutrition co, Arizona Beverage company, GlaxoSmithKline plc., Extreme drinks co, living essentials, Britvic plc., AJE group, D'angelo, Champion nutrition Inc., Fraser & Neave Holdings Bhd and Arctico beverage company international Inc.Profiling them in its analysis, MRFR finds out their strategies keeping them at the forefront of the competition.
MRFR has segmented Sports Drink Market into Five key dynamics
By Ingredient Type: IncludesFlavors, Citric Acid, Preservatives, Carbohydrates, Salts & Electrolytes, and Vitamins, among others.
By Sugar Content: Isotonic, Hypertonic and Hypotonic, among others
By End User: Casual Consumers, Athletes, and Lifestyle User, among others.
By Age: Teens and Adults.
By Regions: North America, Europe, APAC and Rest of the World.
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Continuing with its dominance, North-America market for Sports Drink is expected to surge,witnessing the high consumption of the product. Growing further, over its previous growth records by 2027 the region is expected to create a larger revenue pocket in the global market. Factors such as high disposal income & increasing health-eccentric populace coupled with the influence of media industryimpacts the regional market growth positively.
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