Ice-cream is a frozen-food, sweet in flavour and is enjoyed as a dessert all over the globe. It contains dairy and non-dairy ingredients. The ice cream industry has developed on the basis of supply of ingredients in reasonable rates. Ice cream is recommended as an effective delivery medium for probiotic organisms. It is valuable for its high-quality protein and easily assimilated calcium. Ice-cream comes in variety of flavours in which fruits, nuts and other ingredients can be added to enhance the nutritional value and organoleptic property of the product. It is stored in the freezing- temperature and contains mild preservatives. Ice-cream is considered as a dairy product as milk remains the key ingredient of the product. In today’s scenario, ice-cream as a specialty diet is becoming popular amongst the consumers.
Improving economic conditions, population growth of various economies of the regions is the major driver for the growth of ice-cream market. The increased demand for frozen desserts in the developed countries is supporting the sale of ice-creams in those regions. The developing technologies have helped in enhancing and innovating new flavours in the ice-creams which have also helped in fuelling up the market share of the product. Overall, the popularity of ice-cream is rising based on the above factors.
Identified and profiled in the MRFR Analysis some of the key players profiled in the Ice Cream Market Trend are Blue Bell Creameries (U.S.), Nestlé S.A. (Switzerland), Unilever (U.K.), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.), AMUL (India), LOTTE Confectionery (South Korea), Amy's Ice Creams (U.S.)
Brands adoption of innovation is the key trend with which the Key Players allure their consumers. Offering better and unique taste variants is matched by the rising aspirations of consumers and their willingness to pay a premium. Nestlé’s MOVENPICK offers tropical fruit sorbets and sorbet-and-ice-cream combinations while AMUL has a wide range of mid-market and premium products and has recently introduced the super-premium Crème Rich.
The global Ice creams market is well-established. Matured major players with the presence in the international and regional market; illustrate the market of ice-creams as highly competitive and fragmented. Top players compete upon innovation, quality, cost, and financial stability. To maintain their market position and to drive the market players are focusing upon developing their product portfolio with the help of advance technologies. Innovation, mergers & acquisitions, and brand reinforcement remain the key trends for leading players.
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Ice-cream Product Market can be segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Product-form: Comprises sticks, buckets, sundae, cones, floats and others.
Segmentation by Flavors: Comprises chocolate, vanilla, strawberry, butter pecan, cookies and cream and others.
Segmentation by Specialty-diet: Comprises reduced-fat, no-added sugar, gluten-free, lactose-free and others.
Segmentation by distribution channel: Comprises hypermarket and supermarket, convenience stores, retailers, specialty stores and others.
Segmentation On the basis of Regions: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.
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