Market Insight

Market Research Future (MRFR)’s latest assessment of the global healthy smoothies market concludes that it is set to showcase a tremendous growth rate of 10.2% during the forecast period (2019-2023).

Growth Factors and Top Barriers

The market for healthy smoothies is exhibited to have a profitable run throughout the forecast period on account of the evolving food habits, changing lifestyle patterns of the global population along with the prevailing norm of a healthy way of living. Moreover, the growing health consciousness among the youth combined with the surging demand for the ready-to-go food products and beverages around the world is bound to elevate the market position of healthy smoothies in the coming years. Low carbohydrate and sugar content is striving to augment the demand for healthy smoothies; a key factor that will be highly beneficial for the growth of the market in the near future. On that note, healthy smoothies are gaining immense momentum among the gym trainers as a result of the various health benefits associated with its regular consumption. As smoothies help with losing weight, these have garnered massive popularity among the young population across the globe.

Top Vendors

Crussh Juice Bars (Australia), MTY Food Group (Canada), Smoothie King (U.S.), Barfresh Food Group (U.S.), Freshens (U.S.), Bolthouse Farms Inc. (U.S.), Innocent Drinks (U.K.) are some of the leading companies in the worldwide Healthy Smoothies Market.

Recent Developments

April 2019 Planet Smoothie has launched a range of new healthy smoothies which comprises of organic dragon fruit, which is rich with antioxidants. It is called Berry Dragon Fruit Breeze smoothie and is a concoction of dragon fruit, strawberries, açaí, pineapple, almond milk as well as raspberries, making it one of the healthiest smoothies out there.

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Market Segmentation

Global Market for healthy smoothies has been segmented on the basis of type, functional ingredients, and ingredient form.

Depending on the type, the healthy smoothies market has been considered for fresh and processed healthy smoothies. At present, the processed healthy smoothies segment is reigning over the market with the main reason being its longer shelf life. But the freshly prepared healthy smoothies segment is fast gaining speed with consumers progressively opting for products barring any preservatives.

As per the functional ingredients, the healthy smoothies market covers segments such as seeds, fruits, vegetables and others. Out of these, the fruits and vegetables segment has been noted to have acquired the maximum share in the global market as a result of their easy availability along with the high production around the world. Meanwhile, the segment of seeds is all set to witness higher growth rate during the forecast period because of a host of health benefits associated with these and the growing awareness among the general population.

Global Healthy Smoothies Market Trend by ingredient form, comprises of powder, liquid syrups and others. Among these, the liquid syrups segment will be leading the pack due to the fact that customers are more interested in pre-prepared drinks rather than going through the trouble of making it on their own.

Regional Insight

The region-specific analysis of the global healthy smoothies market has been done for Europe, Asia Pacific (APAC), North America, and the Rest-of-the-World (RoW).

North America has proved its mettle in the global healthy smoothies market by generating the highest revenue and securing the top position. The strong market growth has been the result of the rising number of people going for easy-to-consume and healthy food and beverages. North America is home to a substantial number of manufacturers that are progressively making massive investments in research and development in a bid to launch exciting new variants as well as improved quality products.

The Asia Pacific region has established itself as one of the strong contenders in the global market, on the back of various emerging countries like India and China. The ever-increasing population has been a luring factor for the industry titans to launch themselves and expand their market presence in the region. Simultaneously, the rising popularity of organic smoothie as well as high-fiber healthy smoothies is considered to be one of the prominent reasons for the market development in the region.

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