Market Overview

With growing shift in regular consumption pattern, it is certain that dietary supplements market will witness a growth. The reason lies in the rising uptake of the ready-to-eat foods which lack in nutrients. Life on a fast track is the other chief factor that is hindering benefits that can be availed of foods. Hence, dietary supplement functions as a good backup. Dietary supplements are basically nutrients containing vitamins, minerals, herbals & botanicals, amino acids and enzymes. These are added benefits that are not sufficiently available from regular foods. The global dietary supplements market is predicted to achieve a robust valuation during the forecast period (2018-2024), asserts Market Research Future (MRFR) in an exclusive report that contains segments, and several drivers that can drive the market further. In addition, the report has expert inputs that can help in a holistic understanding of the market.

Among the major drivers, growing number of vegans and vegetarians are giving the dietary supplements market significant thrust. Vegetables alone cannot provide all the nutrients. Hence, the demand for dietary supplements. At the same time, people are often ignorant about their food consumption pattern, and when they look for proper nutrition without altering much their dietary patterns, dietary supplements rise as the answer. Increasing investment in the healthcare sector is also promoting the research and development related activities. As a result, new and better products are getting launched every day which is proving to be beneficial for the dietary supplements market.

Competitive Landscape

Some of the key players influencing the Global Dietary Supplements Market are BASF SE (Germany), Bayer (Germany), E. I. Du Pont de Nemours and Company (U.S.), Archer Daniels Midland (U.S.), Amway (Nutrilite) (U.S.), Abott Laboratories (U.S.), Nutraceutics Inc. (U.S.) and others.

Industry News

Stamets 7 from the Host Defense Mushroom is a dietary supplement launched in 2018. This product is a blend of several mushrooms that enhances immunity.

Irwin Naturals’ 2018 product Brain Awake RED is a nitric oxide booster that can improve erection hardness in men. The product contains 12.5 mg phosphatidylserine.

Segmentation

The global dietary supplements market can be segmented by type, form, and distribution channel.

Based on the type, the dietary supplements market can be segmented into vitamins, minerals, amino acids, and others. Vitamins segment is generating the maximum share at present and is providing traction to the market.

Form-wise, the dietary supplements market can be segmented into tablet, capsules, powder, liquid, and others. Tablet segment is spearheading the market. However, the powder form can have significant growth during the forecast period.

On the basis of distribution channel, the dietary supplements market can be segmented into store-based and non-store based. The store-based distribution channel has the maximum market share.

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Regional Analysis

For a better understanding, the global dietary supplements market can be segmented into North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW).

North America is leading the market with growing number of research and laboratories that are investing heavily to influence the market expansion. At the same time, the region is witnessing a rise in the vegans and vegetarians which can provide future traction. The region is quite advanced in terms of acknowledging food nutrition. Hence, the intake of these dietary supplements is high. Europe is benefitting from similar reasons. And both the regions, are riding on the boons of having major market players operating from the countries of these two continents.