Water purifier market is anticipated to grow at a CAGR of 10.5% during the forecast period (2023–2030). The growth of the market is attributed to the growing demand for growing awareness regarding diseases caused by water across the globe. The requirement for water purification devices has increased as individuals are becoming more aware of the health risks involved with drinking tainted water. Customers are becoming more aware of the significance of having access to safe and clean water for drinking. Owing to which, several major market players are focusing on developing new products to cater the demand for minerals based purifiers with filtra power technology. For instance, in October 2022, HUL's Pureit launched its new line, the Pureit Vital Series, a line of RO + UV + Minerals based water purifiers with Filtra Power Technology, that is proven to get rid of diseases, pesticides, and hazardous materials such as industrial chemicals. It additionally delivers safe drinking water.

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Among the product type, the point-of-use filters sub-segment is expected to hold a considerable share of the global water purifier market. The segmental growth is attributed to the growing demand for technological advancements such as water filtration technology and others globally. The innovation of water filtration technology has improved the effectiveness, convenience, and affordability of water purifiers. Hence, the market players are coming up with new products to cater the demand for home-use water purification such as, cleaner, fresher water that additionally includes the ingredients and filters. For instance, in January 2021, Unilever launched Pureit, a home-use water purification system, in the US market. To produce cleaner, fresher water, the system combines anti-scaling ingredients with reverse osmosis and carbon filters. Three basic filters compose Pureit's innovative DURAVita filtration technology, that offers five layers of filtration and reduces bacteria and germs while removing over 90% of total dissolved solids (TDS) and 99% of certain heavy metals.

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Market Coverage
Market number available for – 2024-2031
Base year- 2024
Forecast period- 2024-2031
Segment Covered- By Source, By Product Type, By Applications
Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
, and others

Global Water purifier Market Report Segment

By Product Type

Point-of-use Filters
Under the Counter Filters
Counter Top Filters
Pitcher Filters
Faucet-Mounted Filters
Others (Ceramic Filters, And  Ion Exchange Filters)

By Distribution Channel

Online Retail
Offline Retail

The Report Covers

Market value data analysis of 2022 and forecast to 2030.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global water purifier market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.

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