The global men’s grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. The growing awareness among men’s associated with personal grooming is driving the market for men’s grooming products. In recent times, there has been observed a rise in spending on male toiletries along with an increase in need and requirements for more male-specific care products. Additionally, looking for overall body responsiveness and the social expectation for a better and improved look is on the rise among men which in turn is promoting the market growth. Moreover, to gain on the opportunity key players operating in the global men’s skincare products market had been adopting strategies such as new launches to achieve major market share.

For instance, in April 2023, Skincare brand Eos enters men’s grooming category with shave cream launch. New Eos UltraProtect Men’s Shave Cream offers superior glide, cushion and moisture aimed at enhancing the shaving performance to reduce the risk of razor bumps. The brand says the smooth, rich noncomedogenic formula is built like a moisturizer, providing 24-hour moisture to skin without irritants to prevent razor burn. Further, April 2022, Beiersdorf AG's brand Nivea Men launched a skin-care moisturizer from recycled carbon dioxide. The product was obtained by the carbon capture and utilization (CCU) process. The climate care moisturizer has a soothing effect on the skin and adds a refreshing moisture boost.

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Market Coverage

The market number available for – 2023-2031
Base year- 2022
Forecast period- 2024-2031

Segment Covered-

By Product Type
By Distribution Channel

Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World

Competitive Landscape- including Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group among others.

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Men’s Grooming Products Market Report Segment

By Product Type

Hair Care Products
Skin Care Products
Shave Care Products
Other Products

By Distribution Channel

Specialty Stores
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

Men’s Grooming Products Market Report Segment by Region

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa

Company Profiles

Beiersdorf AG
Clarins Pte. Ltd.
Cole Skincare For Men
Estée Lauder Companies
Johnson & Johnson Services, Inc.
L’OCCITANE INTERNATIONAL SA
Oriflame Cosmetics Global SA
Procter & Gamble
Shiseido Cosmetics Co. Ltd.
THE BODY SHOP INTERNATIONAL LTD.
Unilever PLC
Vitabiotics Ltd.
Vi-John Group

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