Global generative AI in marketing market is anticipated to grow at a considerable CAGR of 35.8% during the forecast period (2024-2031). Generative AI is used for a comprehensive range of applications in marketing. The content creation, image/ video production, Search Engine Optimization (SEO), marketing segmentation, personalization, customer support, and cookie less marketing are some of the major application areas of AI in marketing. Marketers are readily willing to adopt these tools to remain competitive in the market place. According to the recent report generated by Capgemini in December 2023, most marketers (62.0%) believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding.

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The report found that 57.0% of marketers expect generative AI to act as a catalyst for unlocking new creative possibilities, particularly when collaborating between human and AI-driven innovation; 55.0% foresee this motivating teams to think beyond conventional boundaries. In the next two to three years, marketers already using generative AI expect it will be applied across data analysis (90.0%), search engine optimization (89.0%), customer services (89.0%), content creation (88.0%) and image and video generation (86%). The focus of marketers towards using AI in marketing is likely to grow in the near future. ChatGPT, Jasper, Einsten GPT, Rapidely, Manychat, and Flick are some of the highly used generative AI tools for marketing.

Market Coverage

The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered- 

o             By Component

o             By System Type

o             By Application

o             By End-User

Regions Covered-

o             North America

o             Europe

o             Asia-Pacific

o             Rest of the World

Competitive Landscape- IBM Corp., Google LLC, Microsoft Corp., OpenAI, and AWS, Inc. among others.

Key questions addressed by the report

What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
Who is the leader in the market?
How are players addressing challenges to sustain growth?
Where is the investment opportunity?

Global Generative AI in Marketing Market Report Segment

By Component

Software
Services

By System Type

Text Models
Multimodal Models

By Application

Content Creation
Text Generation
Image/Video Generation
Audio Generation
Lead Nurturing & Lead Scoring
SEO
Reporting & Analytics
Others (Personalization, Customer Support)

By End-User

Media & Entertainment
IT & Telecommunications
Healthcare
Automotive & Transportation
BFSI
Retail and E-commerce

A full report of Generative AI in Marketing Market available @ https://www.omrglobal.com/industry-reports/generative-ai-in-marketing-market

Company Profiles

Adept AI
Adobe Inc.
AI Superior GmbH
Amazon Web Services Inc.
Anthropic PBC
Apple Inc.
Berri ai
Cohere, Inc.
Contextual AI
Genie AI Ltd.
Glean Analytics, Inc.
Inflection AI, Inc.

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