Application-to-Person (A2P) SMS and API Market to Witness Growth Acceleration by 2031


Posted September 13, 2024 by Tan8121

The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period.

 
The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The growth of the market is attributed to the factors including acquisitions, collaborations, and product launches adopted by the key market players. For instance, in July 2019, 8x8, Inc., announced the acquisition of Wavecell Pte. Ltd., for $125 million in cash and stock. The acquisition provides 8x8 with an established technology platform and high-growth revenue business to pursue CPaaS globally and represents a natural expansion of 8x8’s cloud business from unified communications-as-a-service (UCaaS), contact center-as-a-service (CCaaS), and video into the CPaaS market.

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In addition, partnerships, collaborations, and acquisitions strategies enable key market players to expand their offerings, enter new markets, technology integration, innovation, and research. This innovation drives market growth by meeting the evolving needs of businesses and providing solutions that deliver increased efficiency and accuracy in financial processes. For instance, in May 2021, Infobip Group, acquired the number one SMS firewall service provider Anam that offered solutions to more than 80 MNOS with more than 606 million customers across the globe. This strategic acquisition strengthens Infobip’s position as the first choice for mobile network operators through enhanced product and service offerings. The combined product portfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and included best in class SMS Firewall, SMS Hubs, SMSC,?CPaaS, RCS?and authentication and  verification.

Global Application-to-Person (A2P) SMS and API Market Report Segment

By Component

Platform
A2P Service

By Application

Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
Others

By Deployment Mode

On-Premises
Cloud

By End-User

Banking financial services and insurance
Retail and E-commerce
E governance
Healthcare
Others(Travel and hospitality)

A full report of Application-to-Person (A2P) SMS and API Market available @ https://www.omrglobal.com/industry-reports/application-to-person-ap2-sms-and-api-market

Company Profiles

ALLO Communications, LLC
Belgacom International Carrier Services SA
CEQUENS
China Mobile Ltd.
ClearSky Technologies, Inc.,
Clickatell Corp.
Comviva Technologies Ltd
Genesys Cloud Services, Inc.
Global Message Services AG
Infobip ltd.
Mitto AG

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Last Updated September 13, 2024