CHARLOTTE, December 11th, 2015—Celebrating their two year success mark this month, TalenAlexander, Charlotte’s boutiqueyest of boutique branding firms is striking a chord with national and local businesses in a big way. Their message: We make brands go, BOOM!

CEO/Founder of TalenAlexander, Jason W. Ramsey, is leading an industry shift in the way agencies partner with their clients. Foregoing the traditional tactics of a suit & tie firm (Jason prefers windbreakers), he and his team are taking an old school approach to modern day branding.

Better known by his international guru, Simon Walker, as “The Chief”, Ramsey imparts this wisdom to potential clients: “Our ideas and methods da bomb. Your brand is probably lame and needs work. That’s what we do. We don’t just work on your logo, we build a brand that evokes all 5 senses… What does your brand smell like?... Feel like? Sound like? For instance, our brand smells like a meadow of wildflowers, feels like a kitten brushing up against your ankle and sounds like a rocket taking off into outer space because… We make brands go, BOOM!”

In business marketing campaigns, it is typical of a company to outsource work to a firm who will pre-package an image, logo, and tagline (among other materials) for a comprehensive price. TalenAlexander has departed from the ordinary practices of contracted work choosing instead to let their customers do the talking. Literally, the customers do the talking. “I choose to not talk at all during our client meetings. We think it really helps to develop the client’s organic voice. But if I HAVE to communicate something important to our client, I send them a text.” says (texted) Communications Specialist, Rachel Willis.

Servicing multiple client scenarios, their core focus is brand development. Owning a company can be cumbersome and business owners are often too focused on the day-to-day operations while their branding is on its way to #hellinahandbasket.

Their brands become tied down by the chains of conformity and surrender their originality to complacency.

Don’t fall into the trap of “brandstanding” either-- spewing a lot of hot air. Anybody can fart in a jar and sell you their brand, but we all know what happened to “New” Coke.

Undergoing an incubator testing period over the past two years, they’re entering the second phase of their hybrid marketing model-- TalenAlexander operates as an your in-house creative department handling all your marketing and communications materials.

Ramsey, a 15 year marketing-veteran, lives by a simple mantra, “Be consistent and faithful to your brand...your message, and your customers will respect you. If they don’t?... Well, we have all the passwords to their social media channels.”

TalenAlexander is located in Charlotte, NC, providing services locally and nationally.

###