Syntelli Solutions Inc. and the American Marketing Association’s Charlotte Chapter will be hosting an event and arranging a panel discussion on the role of marketing analytics in an organization. This event is scheduled to be on September 11th and will begin at 5.30pm in Charlotte. With the advent of technological advancement and growing number of people on different social media networks and other platforms, a huge amount of data is generated every day. This has resulted in a rising need amongst organizations in deploying market analytics to effectively use this data to optimize marketing ROI.

Mr. Rishi Bhatnagar, CEO of Syntelli and Bin Mu, Chief Data & Analytics Officer at Brighthouse Financial will share their insights on the role of marketing analytics within a company. With Rishi’s many years of experience and knowledge, he will explain its importance for today’s business. Optimizing marketing performance is a necessity for organizations to efficiently allocate marketing dollars. The panelists will also highlight the difference in marketing analytics techniques for B2B vs B2C companies.

Most companies have sufficient data to derive valuable information that can help improve marketing performance, sales and lead generation. Panelists will not only discuss the process of data collection and data analysis, but will also emphasize how organizations can advocate for the budget. Further, panelists will share their thoughts on big data vs small data, along with instances when marketing analytics has gone wrong.

About the Company – Syntelli Solutions helps make companies smarter by unlocking the value of their data. Based in Charlotte, NC, the company prides itself for offering various services including Predictive Analysis, Artificial Intelligence, Data Engineering, Data Science, Master Data Management and more.
To learn more,

visit https://www.syntelli.com