The Autumn Winter collection revolves around four distinct trends hot off the international runways, all reinterpreted for the modern woman. Whether powering up your 9 to 5 style or letting loose your bohemian soul, every fashion personality will find her flair.

Take a journey into the Orient with the Asian Reminiscence. Taking inspiration from Japanese paintings, the styles have a fluid aesthetic with subtle touches such as the asymmetric layered collars created using the origami techniques. The colour palette remains sober with varying hues of cherry blossom. In Rapture, watch as colour is churned into the ecstatic expression of true happiness and boundless liberty. Happy tones of pink, blue, coral and apple greens decline into their darker tones to create a colour blocked effect. Denims continue in their bright expression with zip detailing. Taking on the popular military trend with an empowering twist, the Urban Utility theme finds beauty in passementerie, frogging and symbolic decoration. Elaborate embellishments in the form of braided patterns, gold threads and brass buttons along with a rich usage of the power hues of red & blue call out for attention with a no-nonsense attitude. Vintage Romance brings out a gentler side with a soft palette and clean lines finished with sophisticated tailoring. Luxurious flat knits and wovens are given a hint of shine, revamping the wardrobe staples into timeless fashion.

The Autumn Winter 2013 collection is available in all ELLE boutiques across the country as well as on ellefashionwear.in

About ELLE Fashionwear:

ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.

ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women.The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womens wear, kidswear and accessories.

ELLE products are sold across 80 countries worldwide. In India, ELLE is available in exclusive ELLE boutiques in Delhi, Mumbai, Bangalore Chandigarh and Calcutta as well as through select outlets of shop-in-shops like Central, Kapsons, Lifestyle, Shoppers Stop, Stanmax, Big Life etc.

ELLE fashionwear is also available online at ellefashionwear.in as well as on online sites like Myntra, Jabong and Fashionara.

About Arvind Lifestyle Brands Ltd:

Arvind Lifestyle Brands Ltd has been a pioneer in bringing international brands to India. The company has licensing relationships with many international Brands including Nautica, Gant, Arrow, Izod, US Polo Association, Hanes, Wonderbra, Cherokee, Mossimo and Geoffrey Beene and with international retail formats such as Debenhams and Next. Arvind also has a portfolio of 12 of its own brands. Arvind has a JV with Tommy Hilfiger for the Tommy Hilfiger business in India. It also runs India’s largest value fashion retailer, Megamart.

The company also has one of the strongest distribution networks in Indian apparel sector with over 1.3 million square feet of retail space available pan-India to its brands across 735 retail stores spread over 150 towns. This is in addition to Arvind Lifestyle Brands international doors in the Middle East and South Africa.