Google recently announced improvements in personalized search results which will be useful for every marketer. Every user has its own taste and every time the individual is on the internet, looks for something different than the other person. There’s an improvement from which will add more personalization than ever before. Recently Google announced this to let users enjoy their time on the internet.
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What are personalized search results?
Personalized search results are the recommendations received on the search engine depending on the user’s search history. If a person was looking for a vegetarian restaurant and then closes the window, Personalized search result then google will analysis the data personalized results to show on search engine. This process is faster when choosing the best vegetarian restaurant among all.

Thoughts from google about personalized search results.
Google is now reformed to show the audience whether the results shown on the search engine are personalized or not.
In the year of 2021, a search engine based out of California already added this function under the label ‘About this result’ to get an idea about the search queries Personalized search result.
Google’s employee Danny Sullivan said that, adding such feature will also help the company to know whether such results are useful or not.
This update is yet to be released over the world, as it is in a beta phase in United States of America.
The About this result function will give an idea how the google can connect to the useful and relevant results.
If personalized results option is disabled, then google will sue the previous history of search results maintaining the proper privacy and security policy of the user.
Such functions are extremely useful when searching for random stuff such as best books, movies or even the recipes.
This update will soon reflect also on google maps to improve the personalization.
Conclusion
Today the world is full of internet. And every individual’s taste towards it is different. Personalized search result But it is the responsibility of the technology to satisfy every customer’s need. The web pages are personalized according to the each and every user it provides seamless surfing as well as the retention increases.
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