Market Overview
Non-toxic Nail Polish are majorly used by consumers prefer chemical free or organic cosmetics products. Globally, non-toxic nail polish made from water base is in huge demand which is driving the introduction of new products under this category. Majority of non-toxic nail polish are sold for individual use. Changing lifestyle and increasing awareness among consumer about using natural and chemical free products, is boosting the sales of non-toxic nail polish since last few years.

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Market Forecast
Globally the non-toxic nail polish market is estimated to escalate at a higher growth rate which is supported by increasing demand of organic and chemical free cosmetics products. Rising application of non-toxic nail polish especially water base nail polish by kids is also supporting the market growth. Availability of different product type and improved distribution channel is playing the key role for non-toxic nail polish market growth.
All these factors contribute to the calculated CAGR of 7.8% of Non-toxic Nail Polish market during 2017-2023.

Downstream analysis
All conventional nail polishes contain a number of toxic chemicals that most notably include formaldehyde, toluene, and dibutyl phthalate which are harmful for humans. Non-toxic nail polish is made from natural and organic ingredients which is becoming popular in developed countries. The growing popularity of non-toxic nail polish among cancer patients and kids is influencing the sales of non-toxic nail polish since last few years. Key players are introducing the various organic cosmetics products to expand their product portfolio across globe. Increasing awareness among consumers about chemical free cosmetics products is encouraging the manufacturers to invest more in organic and non-toxic nail polish products.

Competitive analysis
The major key players in Non-toxic Nail Polish market are:
• Art of Beauty Inc. (U.S.)
• Suncoat Products Inc. (Canada)
• Rockhouse Industries, Inc. (U.S.)
• Honeybee Gardens, Inc. (U.S.)
• RGB Cosmetics (U.S.)
• Karma Organic Spa (U.S.)
• Shenzhen MRB Cosmetics Co., Ltd. (China)

Regional Analysis
The global non-toxic nail polish market is segmented into North America, Europe, and Asia Pacific along with rest of the world (RoW). North America region is estimated to dominate the market followed by Asia Pacific region. U.S. and Canada are major non-toxic nail polish producers in the North American region. U.S. dominates the market in this region due to increasing demand of organic personal care products. Increasing health awareness and huge consumer base is driving the non-toxic nail polish market in the Asia Pacific region especially in developing countries like China and India. Improvement in production technology and the growing organic and chemical free products trend in the Europe region is playing key role to boost the market growth.

Market Segmentation
Global Non-toxic Nail Polish market is segmented by type, finishing, end use and distribution channel and region.
Non-toxic Nail Polish product has been segmented on the basis of type which includes base coat, top coat, gel, matte, shellac and others.
Non-toxic Nail Polish product has been segmented on the basis of finishing which shimmer, glitter, lustre, frost and others.
Non-toxic Nail Polish product has been segmented on the basis of end use which individuals, nail art institution and others
Non-toxic Nail Polish product has been segmented on the basis of distribution channel which includes store based and non-store based

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