Marketing is the ultimate keyword of business. Without it in place, all the other actions are as good as vain, says Sunil Saldanha of Vcare. Marketing is the thing that bridges the gap between the company and their customers at large. Companies nowadays operate like democracy; they are for the people, by the people and of the people. Hence everything a business does is for the consumers only. As the bridge between the two, the marketing plan needs to be impeccable and on-point to make the whole process a success.

There are many aspects which are involved intricately in a marketing plan. Here are 5 aspects which are quintessential and should be incorporated by all means in your campaign, according to Sunil Saldanha of Thane.

1.Deciding the target market

A company cannot cater to every demographic segment at the same time. Even if it is a local business, the target audience for the product or the service needs to be determined for the rest of the procedure to play out. The design of the product or the service, the approach of the promotions, the content involved – everything will depend upon that.

2.Study of the market

To formulate a plan, it is necessary to study the market first. The trends, the failures, what is popular and what is not, what the audience is accepting and what they are rejecting and so on. It is based on these information that the strategy will be made. Study of the market gives a foundation to the whole procedure and gives something to the marketer to build upon. Make sure that you keep your study limited to the target market as determined by you.

3.Content creation

Content creation is an underrated aspect of marketing. We all hear it a lot, but hardly use it to its full capacity. When done with competence and efficiency, it can be a mighty weapon in the hands of a marketer. Content is with which you communicate with the audience. It can be writing, it can be images or videos, it can literally be any creative idea used by the company to reach out to the customers. Content is the core factor to grab and hold customer attention. Whether in advertisements or on the website, if the content is not fitting and interesting enough, it is possible you might lose out on customers.

4.Customer service and support

It is the customer’s choice to buy the products. But it is the company’s duty to be of assistance even beyond the transaction. It is the sign of a good establishment, which remembers its clients and is of help if they need even after the sale is done. It is an essential part of a marketing strategy to device a good customer service plan. It falls back to the idea that the customer is the boss, and a company will thrive only when they think it is good enough to exist in the market. Otherwise, it is a failed venture.