Payday lending industry newbie Loan Ranger Cash Loans have recently launched and look like a dominant force to compete with. A very fresh face in a typically stagnant market with some great branding concepts from the get go.

A well thought out logo and typeface, great choice of brand colours and a very catchy name will surely get attention in a very crowded market. The quirky yet slightly corny nature of the brand allows those who remember The Lone Ranger radio and TV shows to reminisce and relate while those who don’t see it as a cool retro throwback and see the brand name as a great play on words.

Loan Ranger Cash’s timely opening of their doors also coincides with the upcoming blockbuster remake of the original Lone Ranger film featuring both director and feature actor from the Pirates of the Caribbean Series, Gore Verbinski and Johnny Depp and Loan Ranger Cash loans certainly have a lot of potential marketing material to work with in the coming months.

At the core of the business is the same product as other competitors in the industry-short term cash loans from $200-$600 deposited directly into your bank account paid back over your coming pay cycles. Loan Ranger provides a reduction in interest rate paid on future loans and directly send their customer’s discounts and offers from their product partners, creating a club like feel.

“We have developed the easiest and best looking application page in Australia with the main goal to increase the customer experience as much as possible. Typically all other application pages are an afterthought used simply to gather the customers details, where as ours is consistent with the Loan Ranger Cash Loans brand” David Brennan Managing Director

If this sounds like its your thing or you want to keep up with cool new brands jump online to www.loanrangercash.com.au to either apply or check out a very new brand with big things in the works.