Trivandrum, India: HomeLoanCenter.in, India’s first neutral comparison portal for home loans celebrated its first birthday yesterday. “It has been a memorable and rewarding journey for us. Gone are the days when the Indian consumer had to solely rely on the information provided by banks or that provided by the loan sellers to select on a home loan product. HomeLoanCenter.in has brought the concept of a neutral loan product reviewing medium to the Indian market”, said Mr. Ganesh Iyer, chief editor of the portal.

Indian home loan market is at crossroads. Tightly coupled with the growth of real estate sector, the home loan market has had major setback in the last couple of years. Sluggish demand for housing due to spiraling costs; pessimistic macroeconomic outlook and policy making have contributed to the slowdown in the home loan market. The spiraling interest rates are also causing the middle class buyers to postpone their home purchase. In this market, what is absolutely necessary for the consumer is to be educated about the features and the costs associated with each loan product and the factors he should bear in mind to get the maximum value out of his home loan in terms of tax, legal and other benefits. It was to address this gap that HomeLoanCenter.in was launched. Over the last one year, the portal has offered up to date information and unbiased comparison of the home loan options available to the consumers.

“Selling home loan was never a part of our business strategy; although it was an easier route to revenue generation considering the traffic we have been getting. Although we use the revenue from advertisements to support the cost of our operations, not being a sales portal gave us the right to honestly analyze the key loan offerings available in the country with the consumer’s best interests in mind.”, Mr. Iyer said. This availability of unbiased review is perhaps what is driving consumers to visit HomeLoanCenter.in before deciding on their home loan product.

“Home loans are pretty costly these days. The information available in HomeLoanCenter.in ensures that you select the best available product in the market”, Sunil, a first time home buyer said. Currently, the portal compares the features, interest rates, costs and eligibility criteria for each home loan. The inputs of the consumers who have opted for these loans are a key input in this analysis. The company also plans to implement a “people pulse meter” survey to graphically represent the market sentiment about each loan product. “The whole idea is to let consumers compare apples to apples as quickly and conveniently as possible.”

About HomeLoanCenter.in:

HomeLoanCenter.in is an independent reviewer of home loan products providing comprehensive details about all the major home loan products in India. It was established in 2011 by a group of personal finance experts. The company is headquartered in Trivandrum - http://www.homeloancenter.in/