Technology today is helping customers keep track of their purchases, and altering the ways in which those consumers interact with online retailers.
These trends, in turn, are affecting the big picture: As technology changes business-to-consumer transactions, new opportunities for both sides of the sphere are emerging. Consumers now have access to a range of tools that help them gauge prices, find alternatives, locate stores and receive coupons. So check out the recent changes that are going to dominate online shopping in next few years.
One of the biggest hurdles online merchants face is reassuring customers that the product they are considering to purchase is actually what they are looking for. Shoppers always want to get a better look and feel for a product before they make a purchase. The key for stores is removing the doubt that creeps in when customers feel like they are gambling by buying something online which they haven’t fully seen or experienced. By significantly enhancing the shopping experience through immersive browsing using AR/VR, or a combination of the two, a retailer can do just that. Reports even show that over 70 percent of buyers would be more loyal to brands who incorporate AR as part of their shopping experience.