Marketing refers to the activity of buying or selling a product or service by a company. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

The need for marketing developed during the Industrial Revolution that started in the late 18th century. Many revolutions started to take place, buying goods became easier than making it. Mass production created many industries engaged in the same endeavor to serve growing customer needs. The infrastructure for transportation as well as mass media took hold. It created a need for producers to find better ways to develop products customers needed and a more sophisticated approach to informing them about these commodities.

And that is how marketing came into the picture, it becomes important to indulge in good marketing practices that would lead companies to compete with other players in the market. Companies and individuals sought consultation over marketing as good marketing is no accident. It is both an art and a science, and it results from careful planning and execution using state-of-the-art tools and techniques. Thus companies heir consultants and pay them huge amount for the right advice.

The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Experts explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales. Collaborating with the world's top experts through XPERT is one opportunity to get the perfect recommendation for your business just a click away.
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