Houston, TX - The percentage of customers coming to a website through social media platforms has increased dramatically in the past year notes SubmitEdgeSMO, a leading player in the Social Media Optimization industry. It is a known fact that Social Media Marketing has become the mainstream marketing strategy for thousands of brands across the globe. What makes people flock to the social media sites? If it were not to be effective, will the marketing consultants rank social media marketing as one of the top three marketing strategies for 2014? SubmitEdgeSMO has helped hundreds of websites and brands setup powerful social media presence in all the leading social media platforms including but not limited to Facebook, Google+, Twitter, LinkedIn and Pinterest. The industry leader observes that in the past year most of the brands have increased the social media optimization budget to a sizeable percentage. SubmitEdgeSMO also notes that companies that have prudently increased the social media marketing budget have also reaped excellent benefits out of the efforts taken and the investment made.
As per the company’s report, customers that make use of social media optimization do so for three important marketing goals namely, improved online visibility, better traffic and enhanced customer relationship. SubmitEdgeSMO also states that many companies have started using social media platforms for brand reputation management needs. Top brands make use of the social media platforms to build positive brand image.
SubmitEdgeSMO shares another useful piece of information regarding the importance of social media optimization. As per SubmitEdgeSMO, top search engines like Google have made algorithmic changes to accommodate signals from the social media sites. If a brand or a website is frequently mentioned in the social media sites, Google notices such signals and immediately gives a boost to the brands under question in the search results. As a result, brands that invest generously in social media marketing experience fast growth when compared to the counterparts that do not take any social media marketing efforts.
SubmitEdgeSMO while talking about the importance of social media marketing in building successful brands also warns webmasters on the dangers of abuse of social media platforms. Many brands have burnt the fingers by using cheap social media marketing tricks, Using cheap social media marketing strategies will not only tarnish the reputation of the brand but such tactics will also result in loss of ranking in Google warns the social media marketing expert SubmitEdgeSMO.