11th November 2019, Kolkata: Das Writing Services Pvt. Ltd. becomes one of the first few content writing agencies to align their content as per the latest Google algorithm updates – Google BERT. While the company boasts of hosting the best content writers in India, their keen-ness to stay updated with the latest SEO techniques has earned them their recent widespread clientele base across the globe.

Keeping in line with their reputation as being one of the best content writing companies across the country, this organisation was also one of the first to introduce and catch up on voice search optimised content.

As per one of their premium client, “The voice search optimised content ranked our pages much better in the SERP. We are planning to go for an entire VSO update for all our products.”

Subsequently, the launch of BERT and the tendency of growing reliance on this algorithm post-RankBrain, had them updating their content. This latest algorithm update is being rumoured to be a major search update that will boost the understanding of a user’s search intent.

It is well in agreement with Sundar Pichai’s version that says, “This new type of neural network-based technique for natural language processing called BERT that recognises subtle patterns in language and hence offers more relevant search results.”

While BERT or Bidirectional Encoder Representations from Transformers, a neural network-based technique for natural language processing pre-training is supposed to influence 10% of the search results, its impact is expected to be huge. It includes effects on a brand’s traffic and organic visibility and a skyrocketed dive into understanding of natural language understanding.

As per the CEO of the company, “Fathoming the growing prevalence of smart speakers, Voice Search Optimized content and enhanced leaning towards conversational content, following up with BERT is no longer an option but a necessity.”

With Google BERT being rolled out for English-language queries, featured snippet, etc. This content marketing company’s incorporation of content that is BERT-aligned is sure to bring in multiple changes in the digital world.

The company believes that open-sourcing of BERT into content writing will ensure that pages rank well in organic searches considering that the algorithm has been designed keeping in mind a specific nuance. This Google update can distinguish between searches based on the use of preposition and hence is sure to fetch more relevant results. It is deemed possible considering that it has been premeditated to target NLP or Natural Language Processing that would lend in an understanding of how humans interact and communicate.

The company’s approach to BERT in this context is worth mentioning. They are following along the lines of Search Engine Land which says that “optimise content for humans, not for BERT”.

About the company

Das Writing Services Pvt. Ltd., a prominent name in the content writing realm across India post its MSME selection among the top 10000 MSMEs in India is bent on providing its client with top-notch content. SEO optimised content that is well-customised as per voice search updates, is Grammarly premium, Yoast, Copyscape premium passed, 100% original and unique in its approach. Supported by a team of dedicated content writers, the company is reaching new heights, thanks to its uncompromised quality, in-time delivery, and excellent client communication.