MELBOURNE, AUSTRALIA: Get ready to sweat with Strong as it launches its first Rowformer studio in November in Elsternwick, promising more strength, increased muscle definition and toning, and most importantly, confidence.

More than a gym, Strong is pushing an untraditional, stronger and streamlined workout; mixing Megaformer Pilates with rowing, using a revolutionary Rowformer machine which has been tried and tested in the US, and efficiently trains the body from head to toe.

The Rowformer is an innovative machine, the first of its kind, where you can get your cardio on one side and Pilatesinspired strength and resistance on the other. This allows you to get the most out of your workouts, helping you spend less time at the gym and more time on life.

“We know people love Pilates because it improves their physical strength, flexibility and enhances their mental awareness. To include cardio and feel that burn in their daily routine, people have previously had to use a treadmill or head out to the park for a run,” Strong founder Michael Ramsey says.

“Part Megaformer Pilates, part rowing, Strong is the perfect full body workout in a high-intensity 50-minute class designed to make you sweat and burn calories. The Rowformer is the only machine in the world where you can get your cardio on one side and strength and resistance on the other. This allows you to maximise your workout, meaning less time in the gym and more time to achieve your life goals and take adventures.

“It’s the hardest thing you’ll do all week, but the best thing, too. You can meet your weekly activity requirements in three classes a week, or if you are strong and down for more, you can do seven.”

Strong’s Elsternwick studio is fully equipped with multiple Rowformer machines designed to provide the benefits of Megaformer Pilates in addition to high-intensity interval training which is both a safe and low-impact training solution.

Classes vary daily, alternating between a focus on upper body, abdominals, obliques, legs and back, paired with three fiveminute rowing blocks. Every day is a little different, but you’re always guaranteed the perfect amount of cardio to burn calories and improve endurance.

Suitable for all fitness levels, Strong is about working with the individual to push for more, helping them be strong in their everyday lives, as well as burn body fat and build lean muscle.

Overseen by qualified Strong Academy-trained instructors, clients can work toward their best body, combining both fast and slow twitch muscle fibre training and high-intensity interval training. With the ability to tailor sessions to individual needs using the Rowformer, this low impact workout is safe and suitable for exercisers who have past injuries.

This is all coupled with big beats to boost your workout and push you through one more rep when the fatigue starts to set in. Signature scents, soaps and luxe showers within the studio will take you comfortably from the gym to the office.

For more information visit https://strongrowformer.com to sign up for the latest updates.
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For all media enquiries, please contact Romano Beck on behalf of F45 Training:
• Josh Collins e. [email protected] m. 0422 296 775
• Gareth Beck e. [email protected] m. 0412 913 150