We are aware of the term ‘Marketing’ however what is ‘Niche Marketing’? Let us start with the word ‘Niche’ and its meaning as it gives marketing a different meaning. Well Niche means – positioned marketing, which again means marketing in a particular market or publicizing in a single position of the market.
Well… I would like to frame it in a manner that will simplify it for you even further. Niche market is a smaller portion of a market on which a particular product or service is focused. Unlike marketing, niche marketing does not believe in creating want for goods and services amongst people it for; however it believes in creating awareness amongst specific people who would be interested in the goods and services offered. This specified marketing based on the goods and services focuses on specific market needs, its product quality, the price range of the product and also the demographics of the product. You are an expert or a specialist in a certain product or a service that spotlights the needs of certain group of clients; however the main big organizations cannot provide the same hence niche marketing focuses on a certain part that is targetable for you and your business in the market.

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