Wauchula, FL — June 23, 2025 — Pioneering reef-safer skincare brand Stream2Sea proudly announces its 10-year anniversary on July 20, 2025, marking a decade of rigorously-tested, ocean-forward innovation. Founded by formulator and lifelong ocean advocate Autumn Blum, Stream2Sea has led the global movement for products that are as safe as possible for our bodies and blue planet.

In celebration, the brand is launching its commemorative campaign “A Decade of Doing Better for Our Blue Planet” running from July 10–31, with a focus on gratitude, legacy, and the power of collective action to protect marine ecosystems.

Stream2Sea offers the only mineral-based sunscreen in the world tested and proven as safe as possible for freshwater fish, saltwater fish, coral larvae, and now, with Coral Care, proven to nourish coral growth.

Too many brands use ‘reef-safe’ wording without thoroughly testing their products for their effects on coral reefs or marine life. By contrast, Stream2Sea is proud to be reef-safer: a term that acknowledges no product can be 100% harmless to the environment. Instead, Stream2Sea minimizes impact as much as possible by carefully selecting ingredients, conducting independent testing, and ensuring that their packaging and production processes align with eco-friendly principles.

With certifications from Haereticus Environmental Lab and the USDA BioBased Program, Stream2Sea continues to set the bar for transparency and ecological safety. They also prioritize educating their consumers about the importance of choosing safer products to protect marine life.

“When I started Stream2Sea ten years ago, I had one goal: to create products that do no harm to the waters we love,” says Blum. “Back then, no one was talking about sunscreen damage to coral reefs — and now, we’re leading the global conversation. Every product we choose keeps harmful chemicals out of our oceans, and we believe that we can always do better together: that’s the power of our community, and that’s what we’re celebrating.”

Anniversary Campaign Highlights
Tagline: Together, we’ve kept harmful chemicals out of our waters for 10 years — and we’re just getting started.
Special Offer: 10% off sitewide and tripled loyalty points from July 10–30.
Every Order = Coral Donation: Stream2Sea will donate 10% of every order to Reef Renewal through July 31.
Secret Gift: A surprise keepsake with every order.
Customer Legacy Gallery: Launch of the permanent Stream2Sea 10-Year Reef Digital Wall, celebrating community photos and stories that make up the Stream2Sea ecosystem.
Timeline of Celebration
July 10: Video message from Autumn launches campaign
July 10–19: “10 Years in 10 Images” series on social media
July 20: Anniversary Day – launch of final video and the Digital Reef Wall
July 21–31: Community UGC push and final campaign week
July 29: Last Call: Final days of 10% off, coral impact recap
About the Digital Reef Wall
A new permanent feature on Stream2Sea’s website, the Stream2Sea 10-Year Reef invites members of the Stream2Sea community to submit a photo and a one-line message. Each entry will form part of a living reef gallery, symbolizing the collective impact of every customer and Wavemaker who helped make the last 10 years possible.

Submissions are open until July 20 and will be collected via form or social media using hashtag #10Years4S2S and #BetterBluePlanet.

Retailers & Wavemakers
To honor its community, Stream2Sea is sending exclusive anniversary kits to its top 30 global Wavemakers and 50 most loyal retailers with curated product bundles and unboxing prompts to amplify the celebration.

To learn more and to cover this campaign, please see our contact information below:

Media Contact:
[email protected]
www.stream2sea.com | @stream2sea | #10Years4S2S


Let’s make the next ten years even better — for ourselves and our blue planet.