The Internet is now the public’s trusted search engine. According to The Search Engine Journal, 93% of online experiences begin with a search engine. And 75% of all internet users never scroll past the first page of search results. A successful business cannot afford to rely on that last 25 % to bring traffic to their website. The higher up a business is on the search engine page, the more likely the consumer will opt to use the service. Consumers are about convenience and quality. If it is too hard for the consumer to find a business website, they are more likely to use the service that appears first. For this reason, Search Engine ranking among businesses is highly competitive. To achieve a higher ranking on the search engine results, a competent marketing strategy is necessary. Marketing professionals at Strategis, a Boston marketing firm, help clients create and execute a highly optimized search strategy.

Strategis utilizes the following steps when developing a Search Engine Optimization (SEO) package:

1. First, Strategis will assist the business institution in making a website. The website must be captivating and visually pleasing. The website should not overwhelm visitors.

2. The site needs to be well organized; it serves as an aid to the visitor rather than a deterrent. Everyone enjoys a website that is easy to navigate, and saves time.

3. The website must be PC and mobile friendly. In the age of technology, the majority of people conduct their businesses and searches on their mobile and smart phones.

4. Website content must be engaging and cater to the target audience. An ideal webpage with provide in-depth knowledge about the product and services.

A recent study by Outbrain discovered that Searches are the #1 contributor of traffic to content sites. This beats social media by more than 300%.

“Many people think that by just creating a website they will reach the global market. But there is more to it, “said George Irish, CEO of Strategis. “People get impatient when searching the web. They won’t think about clicking on the next page to land on your site”.

Even if a website is well designed, if it does not have a high position on search engines, it won’t be seen. Many businesses are wasting time, effort and money on designers and website developers who don’t have the proper tools or experience in developing a SEO plan. Strategis specializes in branding businesses digitally and traditionally; enabling their clients to achieve high rankings on search engines.

Strategis will brainstorm the keywords and phrases that consumers will type in when searching for a product. For instance, if the company is a local organic restaurant, Strategis will develop inbound links and keyword searches like “eat local Boston”, or local vegan restaurants”. In turn, when the target audience conducts a search, the business’ services and products will be the first to appear in the search engine.

Strategis implements inbound links and generates website traffic by:

1. Helping clients develop compelling content for the businesses. Search Engine ranking is boosted every time content from the website is shared or mentioned in a post.

2. The Strategis team actively updates client sites with company news, blog articles, and important business updates. Strategis monitors client social media account to observe the best way to engage the client’s target audience.

3. The more a product and services are viewed, the higher ranking it receives in the search engine. To increase views, Strategis utilize “Pay per Click” advertisements. These ads are flashy and catch the attention of the target audience.

Strategis is a valuable resource for businesses, and agencies looking to receive top tier marketing services in Boston. There is no other Boston marketing firm that matches the services and professionalism that Strategis provides. Strategis exemplifies customer satisfaction and results in the marketing communication industry.