COVID-19 has changed the importance of advertising online. Even though all the giants are faring well in the advertising industry, Google reported the first decline in revenue in its history. Facebook saw slowed growth, but it did see an increase of eleven percent in growth during the pandemic so far.

Numerous factors have contributed to the drop for these advertising giants, including revenue from brand advertising, the size of the companies and more. Overall, Facebook Ad Agencies are recording a continued rise in demand as more businesses focus their attention on their social media marketing and management to achieve long term success.

One of the factors to consider is brand advertising compared to direct advertising. Brand advertising offers longer term revenue, compared to direct advertising which offers an immediate result. Direct response advertising has remained strong during COVID-19, while brand campaigns tend to be negatively impacted by the pandemic.

Renowned Facebook Ad Agency, Storm Brain, believes that the direct response and ecommerce advertising environments are what have led to the rise in demand for Facebook advertising this year. Social media has proven effective for businesses to engage with their audiences as most people rely on social media for recommendations and reviews on a host of products that they need or want. Advertising on the social media platform can be beneficial for companies in all industries.

Blake J, Nolan, the President at Storm Brain, said “Facebook advertising continues to grow during 2020 and we are still seeing a rise in demand in the third quarter. The statistics speak for themselves with seventy-four percent of Facebook users being high income earners. 1.62 billion users visit this social media platform every day. That is seventy-four percent of active users visiting the site daily, a large audience. In addition to this, ninety-four percent of Facebook ad revenue is from mobile users, this offers clients the opportunity to reach an even wider audience.”

Storm Brain remains a leading Facebook Ad agency operating from their base in San Diego. They offer a complete range of marketing services to ensure their clients’ needs are met and that they achieve new results with confidence.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us