The only most important factor in the success of an advertisement is the headline. Actually studies show that the headline is 50-75 percent responsible for the actual success or failure of the advertisement! With all that is competing for our some attention, the headline must stand out, grab our interest, and compel us to read further. The decision to read upon or skip the ad completely is made in just secs, based largely on the effectiveness of the headline. Let's look into the formula behind some of the most successful headlines of all time.

One of the most essential functions of advertising is to present new products or solutions, tell about new improvements, or special purchasing possibilities. Department stores use news headlines because they reliably bring individuals into the store. Automobile manufacturers use news headlines simply because they predictably grab your attention. News headlines are great for obtaining attention and promoting sales. Here are 7 different media headline formulas along with a couple of examples of each formula being used.

1 . Begin your headline with the word "Introducing"

Presenting the All-New Lexus 2013 GS

Introducing a Special Present for a Special Time of Year

2 . Begin your headline with all the word "Announcing"

Announcing Flash Media Server 4. five on Amazon Web Services

Announcing a New Help in Resolving the Homeowner's Problem

An Important Announcement to Homeowners (the word "Announcing" can also be used in other forms or elsewhere within the headline as in this example)

3. Use words with an announcement quality

Presenting the New iPad

Thank You for Making all of us America's Truck Company

4. Begin your headline while using word "New"

New Passenger Side Airbag

New Energy Efficient Engine

5. Begin your headline with the term "Now"

Now Available for the iPad and Kindle

Now Available within Charlotte!

6. Begin your headline with the words "At last"

At Last! Now You Can Have All of Your Flight Charts on the iPad

At Last! A Toothbrush Guaranteed for 6 Months

7. Place a date into your headline

Reduce Your Golf Handicap With These Brand new 2012 Golf Clubs

April Air Conditioning Tune-Up Special

Save twenty percent on Your Utilities this Year

News style headlines are great for being noticed and grabbing attention. Above are seven different ways to create a reports style headline. There is a reason that you see these recipes for news headlines used so often. They work for some other businesses and they'll work for you too. If you split test your head lines, you'll soon find out Which headline prduces the biggest reaction. How can you use a news style headline for your business?