An additional frequently asked question on How To Grow Your Veterinary Practice Is actually:

How Can I Track If My Marketing Is Working Inside My Veterinary Practice?

This is a very good question because the step to any successful marketing campaign is tracking. This is also the difference between sort of advertising that comes out of Madison Avenue and also the sort that actually works for small businesses including veterinary methods.

So how do you go about tracking?

Here are four ways you can track in case your marketing is working:

1 . Campaign Specific Telephone Figures

Did you know that it is possible to rent tracking telephone numbers? These are phone numbers that you can put on your adverts, letters and web pages that whenever dialed will ring in your office but will be also become logged. For example , say you were running an identical promotion within two different local newspapers at the same time at the ad produced 50 new clients for your practice. If you used the same phone number on both then you wouldn't know which newspaper had made the most new clients. You might then be tempted to run exactly the same ad again in both newspapers the following week when, actually one of the newspapers had generated 45 new clients and the some other one had only generated 5! However , if each and every ad used a different tracking telephone number then you would know just how many had come from each.

2 . Campaign Specific Requirements

An alternative to using telephone numbers is to use different codes for every campaign. For example , you could specify in your ads or characters: Please mention offer code XYZ345 when making an appointment.  This is a cheaper than telephone numbers but also not as dependable as you are relying on the client remembering to give the code and your wedding reception staff remembering to keep track of it.

3. Campaign Specific Discount vouchers

Another well used tracking method is to include a voucher/coupon on the ad that the client has to bring with them to qualify for your promotion. Again not as good as telephone numbers but nevertheless a lot more than the majority of veterinary practice do.

4. Campaign Particular Web Pages

If you want to track clients that have come as a result of going to your website then you could use different "landing pages" for different promotions which could include any of the above tracking methods. You can also possess Internet only offers so you know could only have already been found on your website.

Use a simple spreadsheet which lists every single campaign and the total cost of the campaign i. electronic. postage, paper, advertising costs etc . Then have articles for the number of responders (leads), the number of conversions (sales), the price Per Lead (total cost/leads), the Cost Per Sale (total cost/sales) and the value of the sales made. By doing this you are able to track if you are getting a return on your investment and determine if it is really worth running the campaign again.

So don't waste money upon advertising and marketing that doesn't work. Track your campaigns and concentrate on the ones that actually give you a positive return on investment.

Dean Biggs is actually co-founder of Veterinary Practice Profits based in Heathrow, FLORIDA. The aim of Veterinary Practice Profits is to teach veterinary exercise owners the practice building and marketing strategies they were in no way taught at Veterinary school.