Pleased New Year! Here's to 2008 being the year for taking your company and personal life to their highest level. The need for people to link and exchange goods and services has been one of civilization's ongoing styles. Now, the need for people to get on the internet and search for real estate property information is going to increase exponentially. The big question is, not really how technology will advance the real estate industry, but rather how are you able to use it.

2008 poses many challenges for the real estate business and its irrevocable relationship with the internet. How are you positioned for you to garner your share of targeted real estate leads and even marketing potential of the internet? Are you investing in old standard training techniques of sending out post cards, fancy real estate presentation displays and a clever tag line? You already know that advertising to your sphere of influence and past clients is important. But what other business systems have you implemented for owner or buyer leads?

How are you spending your education bucks and time? Now is the time to take action.

Search engine optimization and online leads is a competitive game, and it is growing more competitive each day. You've read the articles, watched it on the news and go through all the press releases. The biggest companies in real estate are trading the lion share of their resources to the internet. No more aged traditional training, old school marketing or ideas. Major companies are dumping money into their internet business in order to compete within the networked society we live in. What are you doing right now to further your education and online real estate lead generation enterprise? That's your challenge in 2008 and beyond.

Since I've stated before, you can still create a very effective online real estate lead-generation business. However , these days are figures.

The Web is big, but it's a finite resource. Nicely, more accurately said, cyberspace is infinite, but people will simply dig so deep. Real estate Web sites that capture the very best spots in the search engines are garnering high quality leads and massive listings of interested buyers and sellers. But , as more and more big-brand companies contend and figure out how to grab high ranking search engine positions, they are going to slowly but surely elbow out the little guy. It's the nature of the industry to be "open" to early adopters at the beginning after which slowly close to only those that can afford the great investment of your time and money needed to stay competitive. As more and more buyers and sellers go surfing for real estate research, the "evening and weekend classic real estate agent marketing model" is fast becoming extinct.

If you want to remain competitive in the period ahead, you will need to grab a piece of the web action, and now is the time to establish your foothold. It is possible to still create a successful real estate online lead-generating business. You may still get top spots in the search engines. It's not too late, however I guarantee if you wait, it soon will be.

Increasingly more, I get calls from companies selling real estate potential buyers. They notice I'm everywhere on the internet. My sites position very high organically for specific real estate search terms and cost-per-click. I also own the right spots on other real estate sites that drive targeted traffic to my listings, my websites and yes..... generate high quality, exclusive leads.

I just obtained a call from a company selling real estate leads. While published in my book, Internet Real Estate Agent: A Guide To Ruling Internet Real Estate Leads and Marketing, there are specific questions you have to ask to avoid wasting money and time. After going back and forth with all the skilled sales rep., I was able to hone down the basics showing how the program works.

Here's how their lead program functions:

1 . A person is watching television, listening to the radio or sees the banner ad online. The add is asking the person to help call a phone number to learn about a real estate tax advantage together with commission rebate back to them if they buy or sell real estate.

second . Pay $60 a month for a zip code.

3. Spend 19% referral fee at closing (this gets divided between the "lead company" and the customer at closing).

four. Here's the kicker.... the leads are given to seven other agents as well.

This real estate sales lead business model isn't very new and many companies have a slight variation to it. Individually, I would never buy leads from this business model. I prefer to produce my own exclusive lead systems.

Here's some of the pitfalls while using real estate lead business model you're being sold.

1 . Leads originating from TV, Print, radio or the internet that rely on some type of incentive offer are usually very low quality leads. One of the motivation offers is a "commission rebate program". Need I say much more?

2 . Why pay a monthly fee so you can compete for your lead? Why not get EXCLUSIVE leads that are not incentive sales opportunities. You can't do every lead program on earth, so choose and chose how you spend your money and time.

three. I have a hard time paying a referral fee to somebody when I'm competing with other agents, given a low quality business lead and there's no personal relationship. That's not a referral, from the lead. No relationship, no history and no commitment from your potential customer to use me. I like paying referral fees that will agents that have personal relationships with their real clients. Once i get a referral call from another agent, they the actual person being referred to me and I get the client. This is a real referral and qualifies for that big referral charge.

4. There are so many ways to generate leads. You should pick and chose the best ways to spend your time and money.

After reading Web Real Estate Agent, you won't fall prey to poor Internet business versions. You may make a mistake or two--I do from time to time when attempting something new--but, these mistakes are quickly remedied. You are going to understand exactly how to improve your real estate website, what to understand before buying a real estate website, advanced concepts for Google AdWords, how you can market your listings online for more leads, the altering Broker/Agent model and much more. Discover how to set up your own internet real estate investment lead generation machine. Don't be dependent on any one company for business leads. Get educated and become independent!

The book will direct you through a tremendous amount of information and facts, not hype, concerning Internet real estate lead generation and Internet marketing. It's the lowest cost properties training and education you will ever spend. It's about internet real estate lead and marketing. Keep this book with you and use it as a trusted reference guide. Start working on your Web website, and then move onto the other areas of online lead generation as well as Internet marketing. Once you have your online real estate lead-generation business set up, it truly will run 24 X 7, by putting the best message in front of the right people, at the right time.

Agents and Brokers already know they have to market to past clients and their sphere, but it just gets you so far. They also know the urgent need to accept the internet. The value of traditional farming techniques is diminishing. The truth is, everyone is mailing something; everyone is doing longer open homes; and everyone is getting into the real estate business. But , hardly any guys r doing online advertising. Even fewer are doing it right. Actually most agents and brokers attempting to do online lead generation and house marketing are doing it totally wrong. Don't waste money and also time by buying leads from a company that sells fake dreams of Internet riches. Take control of your business lead systems and begin implementing your plan today.

Here's a short sample in the book:

Marketing Your Listings for Leads

The majority of this particular book has been on creating a real business Web site, traveling quality traffic to your Web site, and converting that traffic in to leads. Now let's focus on how to create more organization by marketing your listing online. You've worked lengthy and hard to get the listing, now let's leverage which listing to create more business. For most of the homes I have sold, the buyers began by viewing the pictures along with details online and then contacted me about a private displaying. If you market the property correctly, you will get leads. Using the listing of marketing resources below, I average over 2, five hundred targeted property views for each listing. I get a more highly qualified internet buyer and seller leads when marketing a house online. Think about that for a second. Online, people are looking for a specific home, in a specific area, in a specific college district, in a certain price range, etc .... and my goods are showing up. That's a ton of quality traffic the majority of it was free.

I just read the other day about a Movie director of Technology who serves on a major MLS panel who said the traditional business model of getting leads from keeping open houses is almost dead. People are using the Internet for investigation, and they are contacting an agent long before they enter the house. Depending on my personal experience, I agree with this assessment. Having spent numerous Sunday's working at open houses, I find it unusual for someone to walk through the door and say "I don't have an agent. "

The following list of ideas will generate a position to actually make more money from each listing you have. Minus any listings or are new to real estate, I suggest approaching a real estate agent in your office that has a listing and ask if you can do some Advertising on the internet for him or her. Just be sure to abide by any local MLS rules you might have...